Josh Witty

Digital Marketing || Apollo

San Jose, California, United States

About

10 years of experience in B2B marketing, at companies ranging from 30 to 5,000+ employees. Successful track record of building entire demand generation programs from scratch, as well as dominating a global category against major competitors. Expertise in digital marketing, project management, business strategy, and business operations.

Experience

  • Senior Manager, Paid Search at Apollo.io
    May 2025 - Present · 1 yr 3 mos

  • Digital Marketing Manager at Simpplr
    Mar 2024 - Dec 2024 · 10 mos

    Simpplr is an AI-powered Intranet platform that transforms employee experience and productivity. I joined the digital advertising team, and led the program to record breaking quarters for enterprise opportunities and pipeline.

  • Digital Marketing Consultant at Josh Witty Consulting
    Mar 2023 - Mar 2024 · 1 yr 1 mo

    Provide the following services to clients: digital campaign management and optimizations, marketing agency management and optimizations, digital strategy, budget analysis, data normalization, report building and automation, and team education and workshops.

  • Marketing Operations and Analytics Manager at Echo AI (acquired by Calabrio)
    Nov 2021 - Feb 2023 · 1 yr 4 mos

    Echo is the first generative AI-native Conversation Intelligence platform that turns customers feedback into insights. As a founding marketing hire, I helped build Echo AI's marketing function from scratch, driving over 50% of company revenue within 6 months and over tripling website traffic and conversion rates.

  • Zoom Video Communications ()
    • Digital Marketing Manager
      Oct 2017 - Nov 2021 · 4 yrs 2 mos

      I was a key pre-IPO and pre-covid member of the digital marketing team that helped turn a small video conferencing startup into a category-defining household name.

    • Happy Crew Events Team
      Feb 2019 - Oct 2021 · 2 yrs 9 mos

      In addition to my standard role, I was a volunteer member of the culture club "Happy Crew" where I revolutionized internal company culture events, including leading the first inaugural company-wide talent show.