Princeton Junction, New Jersey, United States
Senior digital marketing executive with 15+ years of experience building strategies to help transform organizations online communications and marketing operations. I am passionate about creating digital experiences that bring together website strategy, digital advertising, social media operations and data analytics. I’ve led multi-million dollar initiatives that produced measurable results for both brand health and business revenue objectives. I believe in a leadership style that emphasizes insight-driven results, relies on clear articulation of roles and responsibilities and values intellectual curiosity as keys to thriving in an ever-changing digital marketing industry, Skills: Digital Marketing | Global Brand Strategy and Positioning | Integrated Marketing Campaigns | Digital Strategy | Social Media Marketing | Search Engine Marketing (SEM) | Search Engine Optimization (SEO) | Website Management & Content Development | Display Advertising | Data Analytics | Marketing Automation (CRM)
• Responsible for the US digital infrastructure environment and the impact it has on our ability to execute brand and demand generation programs. • Strategic setup of customer facing tools, websites and content production systems. • Development of an Internet / Extranet platform strategy across all US website properties. • Implementation of a digital tools consolidation plan to reduce operating cost and increase productivity. • Design, deployment and management of an adaptation framework for new technology solutions to ensure enablement within the US businesses and communications team. • Creation of new data and analytics models to help aid in campaign execution and activity analysis with an emphasis on understanding goal / outcome alignment.
• Coordination of all US search engine (SEM) activity across all Siemens business groups (23 in total). Including multi-million dollar Corp Brand campaign. • Responsible for all aspects of Siemens USA Corporate website (usa.siemens.com) • Administration of all web based metrics and measurements (KPI’s) across Adobe Analytics and Google Analytics integrations • Developed the “value per click” model for non e-business based transaction on a B2B site for the purposes of measuring online campaign effectiveness • Achieved year-over-year online traffic increases of over 84% • Piloted the companies first organic search engine optimization campaign (SEO) • Managed social media projects in YouTube, Facebook and Twitter
• Execution of all digital activities for the Mobility Division / Corporate Brand team in the US as a member of the Digital Center of Expertise (CoE). • Provides strategic direction on all external digital channels and overseeing all performance measurement, ROI tracking and competitive Share of Voice analysis. • Management and implementation of Sirius Decision Demand Generation framework process to drive lead growth and pipeline acceleration.
Content authoring and editing across the healthcare website portfolio. Responsible for website usability and design compliance. Paid search campaign creation and management including bid strategy and copy writing. Organic content optimization efforts and link seeding strategy. Search campaign performance reporting. Project lead for content migration project to consolidate CMS platforms.
Monthly e-business dashboard and ROI reporting Managed affiliate marketing and pay-per-click advertising programs Website enhancement for search engine optimization Redesign of online quote process for increased