San Francisco Bay Area
Serial Chief Product Officer and Strategic Design Leader with 15+ years of results, setting strategic vision to guide impactful product strategy, help companies raise funding, develop standout marketing and elevating user experience (UX) and user interface (UI) by fostering design excellence, customer centric roadmap prioritization and leading diverse teams. Known for proactively spearheading product and design initiatives that directly boost business outcomes by creating engaging product features, improving user satisfaction, and elevating brand identity. Brings deep expertise in design strategy, product lifecycle management, and boosting user engagement. A proven track record of fostering cultures focused on solving real-world problems to drive organizational success. Excels at turning complex ideas into intuitive and engaging product/service experiences. Adept at translating complex concepts into compelling visual narratives. Seeking to leverage multi-disciplinary background across user research, design, product management, and entrepreneurship to make valuable executive contributions as a product and design leader.
Enterprise GenAI Experience, Digital Experience - Adobe Experience Cloud - Shared UI (and supporting infrastructure) for experiences across apps (routing, homepages, navigation, etc) - The cross-application AI Assistant UI Experience, including linguistic presentation and app-chat interaction - Additional AI services that are shared across applications (e.g. cross product automation) - Dedicated AI/ML team focusing on proactively supporting experience cloud users
Providing guidance on product experience strategy, branding and marketing design.
Founded Ugly Duckling Consulting, a B2B consulting firm that tackles problems based on the impact to individuals. From building analytics to analyze data to crafting brand identity or designing an intuitive user experience, our focus is always on the end-user.
Serving as the Fractional Head of Design for multiple startups, I bringing strategic leadership to align products, services, and brand with the needs of their target audience. By focusing on the end-user, we help our clients drive engagement, loyalty, and growth.
Reporting directly to the CEO as a member of the executive staff, I led the design team, making significant contributions to Neo.Tax's growth and success, as stated by customers. My innovative UI/UX strategies and designs played a pivotal role in differentiating Neo.Tax, as cited by Thomson Reuters during their investment. • Transformed the design process by introducing a cohesive UI strategy with reusable components, while consolidating front-end technologies into a cohesive stack, reducing time from concept to execution and enabling faster iterations. • Directed the design team in delivering comprehensive end-to-end enhancements across product UI/UX, website, marketing collaterals, and sales assets, resulting in improved user experiences and increased customer engagement. • Drove increased customer acquisition and revenue growth by leading the enforcement of innovative features, designs and user research, directly contributing to Neo.Tax's achievement of business goals and objectives. • Executed rebranding based on customer and investor feedback; significantly improving brand perception and positioning Neo.Tax for future growth, producing better results than the previous $100K investment with a well-known design firm.