Calabarzon, Philippines
Joshua has a strong ethical marketing background handling specialized products and management of product portfolio in 5 therapeutic areas. In his 10 years in brand management, he already launched both innovator and base brands and successfully gained early penetration in the untapped market as well in a highly competitive market. He also launched brand indication that sustained product growth in alignment with the product life cycle ambition. He currently handles and manages marketing of Takeda oncology therapeutic area while functioning as a people manager handling brand manager as direct reports. Prior to being a GPM, he handled sales and marketing operations for the CNS franchise in Astra Zeneca while handling the marketing side of the oncology franchise. He was also assigned to lead Takeda’s “Access to Medicine” projects that focus on patient adherence & affordability, beyond medicines initiatives as well as innovative program to increase patient awareness and diagnosis. He also had experiences on corporate adhoc programs focusing on business continuity specifically on talent retention and innovative program creation. Outside his normal function, he also led the local commercial team in the digital migration of the approval system that simplifies and unifies promotional assets uploading and downloading in the system. He was also chosen to represent the AsiaPac region in the Global operation and commercial forecasting uplift program. Previous to being a brand manager, he also had other marketing related posts such as being a CME officer who manages high-valued customers as well as a Disease Management Manager who develops and creates marketing programs among consumers and patients to have access to better medicines and health care.
• Currently handling Takeda’s oncology portfolio • Launched Access to Medicine projects of Takeda
• Managed marketing and sales of AZ oncology and CNS portfolio • Launched line/indication of 1 of the oncology brands managed
• Handled and managed urology portfolio • Pre-launch preparations for another product under urology segment
• Managed urology portfolio of Pfizer • Launched product under urology segment
• Managed Patient programs of different assigned portfolio( ophthalmic, diabetes, urological, hypertension and neuroscience portfolio) • Liaised with different channels of distribution for proper implementation of the Pfizer Sulit Card • Collaborate and engaged partnership with medical and non-medical associations to promote Pfizer corporate initiative to stakeholders