New York, New York, United States
Currently the Director of Brand Partnerships at Primary Wave Entertainment and the CEO/Founder of Ice Cream For Dinner, Joshua Rothstein has brokered over $8M worth of deals for a variety of Primary Wave artists including Bob Marley, Olivia Newton-John, Styx, Alice Cooper, Trombone Shorty, Moby, Jimmy Van Heusen, Aly & AJ, Cypress Hill, Melissa Etheridge, Fantasia, Skip Marley, Skid Row, Plain White T’s, and Jefferson Starship. He’s conceptualized, negotiated, and executed deals with Facebook, United Airlines, Estée Lauder/Bobbi Brown, Campari/Aperol Spritz, Crunch Fitness, Sandals, Sennheiser, All Elite Wrestling, Topps, Hyatt, Louisiana Fish Fry, and many more. As the CEO/Founder of Ice Cream for Dinner he’s booked and promoted shows with John Oates, BeBe Winans, Chelsea Cutler, Dasha, The Bacon Brothers, SHAED, Joshua Radin, Spin Doctors, MC4D, Cherub, and many others. Josh has toured with country superstar Luke Bryan and platinum artist MAX and previously spent time at Downtown Records, Knitting Factory Management, and Atlantic Records. He’s been featured in HITS as a Noisemaker, Muse By Clio, and was included on Nashville Briefing’s 2023 “30 Under 30” list as one of Nashville’s next power players.
As Primary Wave's Partnership Marketing Manager, Joshua has brokered $5M worth of deals for Bob Marley, Olivia Newton-John, Styx, Alice Cooper, Jimmy Van Heusen, Aly & AJ, Cypress Hill, Melissa Etheridge, Fantasia, Skip Marley, Skid Row, Plain White T’s, Jefferson Starship, etc. He’s conceptualized, negotiated, and executed deals with Facebook, United Airlines, Estée Lauder/Bobbi Brown, Campari/Aperol Spritz, Crunch Fitness, Sandals, Sennheiser, All Elite Wrestling, Topps, Hyatt, and many more.
Ice Cream For Dinner has booked and promoted over 300 shows and sold 25,000 tickets across 26 states with John Oates (of Hall & Oates,) BeBe Winans, Dasha, Chelsea Cutler, SHAED, Joshua Radin, Gracie Lawrence (of Lawrence,) Cherub, and many others. Ice Cream For Dinner’s “Flavor of the Month” has become one of Nashville’s preeminent rounds and has featured ROZES, Abby Anderson, Lanie Gardner, Shaylen, Alice Kristiansen, Dylan Brady, Zoe Clark, Riley Roth, and others. The company’s annual “Class of” show at Bowery Ballroom has become a much-anticipated event in New York City and has featured Gracie Lawrence, Camylio, poptropicaslutz!, and Lauren Weintraub.
Created weekly marketing report, worked with managers and outside partners to track relevant data and effectively market artists, new releases, and tours
Ran social media accounts for Lee Fields & The Expressions and Jontavious Willis, created email campaigns, maintained artists’ calendars and websites, communicated with promoters, set up promotional opportunities, created graphics. Increased Lee’s Instagram and Facebook followings by 36 and 21 percent in 6 months, increased Jontavious’s Instagram and Facebook followings by 8 and 12 percent in 1 month.
Assist with live event production for shows at the Beacon Theatre, Apollo Theater, Central Park SummerStage and other venues. Work with production, artists, promoter, and venue staff, and work with corporate clients to find artists for events