Zurich, Zurich, Switzerland
Hi, I'm Josh! 👋🏼 I build brands that stand out—fresh, fearless, and engineered for greatness. Brand and marketing isn’t just what I do. It’s how I think. I move between strategy and execution to help organisations build scalable systems and processes to ensure consistency and impact. I lead transformation efforts across all touchpoints and love challenging my peers to think bigger and work smarter. At Arethia, a growing flavour manufacturer, I lead the charge in brand marketing, employer branding, and product marketing, ensuring each experience reflects our bold identity and innovative vision. Outside of work, I co-founded Collective 57, Zürich’s largest community for ambitious marketers: a space to connect, learn, and grow together.
Leading brand strategy, product marketing, and employer branding for a global flavor manufacturer. I shape how Arethia and its sub-brands show up: visually, verbally, and experientially.
Collective 57 is the largest marketing community in Zürich for ambitious marketers. Co-founded by Joshua Gallacher and Sadhbh Sullivan, we run an event series every other month that blends strategy with creativity—delivering both tactical takeaways and big-picture insights in a relaxed, social setting. Our community has become the go-to space for marketers to connect, learn, and grow together.
Led brand messaging and content strategy at a fintech startup focused on sustainable investing. Worked across marketing, product, and investment teams to deliver content that drove engagement, retention, and product understanding. Key responsibilities: – Concepted and executed short- and long-form content for the Migros Bank x Inyova partnership – Wrote conversion- and retention-driven email campaigns for 12,000+ active investors – Shaped positioning and messaging for new investment product Inyova Grow based on audience and user interviews and research – Created product launch materials and customer-facing assets – Collaborated with impact and investment teams to develop educational content – Built internal documentation systems to scale team processes and knowledge
Archlet is a procurement software for strategic sourcing managers. In my time working there, I supported the growth of a fast-scaling SaaS company by: - Defining product positioning and brand messaging with leadership, and translating this into compelling marketing assets - Partnering with Sales and Customer Success to build sales enablement materials that drove acquisition, growth, and retention - Leading the go-to-market launch of a new product module with a dedicated campaign - Planning and executing trade show presence to increase visibility and pipeline