Minneapolis, Minnesota, United States
- Expertise in mobile product management, digital and marketing strategy, data analytics, consumer campaigns, web design and content management, advertising, and vendor management - Highly skilled in evaluating and analyzing business needs, creating clear action plans and executing strategies to improve customer experience and drive business results - Forward-thinking leader with a strong business acumen and an appetite for innovation - Trusted collaborator with a history of building strong relationships – both internally and externally with cross-functional teams, global colleagues, and agency partners - Proven record of surpassing annual goals and metrics
- Develop mobile vision and roadmap across brands and platforms - Drive strategic direction and prioritization of digital products and features and associated customer experiences from idea through rollout - Define, create and communicate product roadmaps aligned with business objectives and supported by business cases, market research, customer data and competitive analysis - Lead customer evangelism to develop products by understanding customer needs, defining customer requirements, articulating the customer journey and defining minimally viable products - Drive product development in conjunction with business partners and agencies - Collaborate with the marketing, analytics, branding, technology, compliance/legal, operations, agencies and lines of business stakeholders to understand the feasibility and subsequent deliverability solutions - Document and prioritize product specifications including goals, use cases and business requirements - Drive day-to-dayprioritization of work operations, projects and scope,troubleshoot reported issues - Drive go-to-market planning to ensure successful product adoption
- Led the mobile strategy and developed the product roadmap for the Club Carlson mobile app, which resulted in 125% increase in revenue in 2014 - Implemented push notifications and in-app messaging for the mobile app and developed the communication strategy for promotional and lifecycle messaging - Led multi-functional and cross-theater teams for the development and execution of all Club Carlson global consumer campaigns in 2012-2015, which generated over USD 200 million in hotel revenue - Increased member engagement and member advocacy by developing and executing a social media strategy for the loyalty program - Developed detailed process for execution and analysis of consumer campaigns
- Managed clubcarlson.com, a hotel loyalty program website with over 300,000 monthly visitors and over USD 6 million in monthly revenue - Successfully launched rebranded Club Carlson website with translations into 11 languages for loyalty program relaunch - Recipient of the Order of the Golden Rose award for outstanding performance on the Club Carlson program launch
- Led development and design efforts for company website and email program - Improved relationships with existing members and partners and increased lead generation by developing and launching three promotional microsites - Increased online visibility and traffic by implementing SEO and social media strategy
- Project management on all custom publishing accounts including Huntington Beach CVB and Explore Minnesota Tourism. Duties included scheduling, staffing and management of talent, client services, purchasing, and production. - Managed the production workflow for over 20 printed and digital magazine titles and their supporting sales and event collateral - Implemented and refined online systems for ad trafficking, digital asset management, e-marketing and ad submissions
- Executed print production and contributed to editorial on ReQuest, an award-winning bimonthly entertainment magazine with a circulation of 1.3 million - Launched ReQuest website and produced direct mail, brochures, and other print collateral for loyalty program - Developed monthly animé program to deepen relationship with most valuable segement of loyalty database
- Implemented loyalty program launch in two new store concepts - Developed animé newsletter, which established a relationship with Replay’s most valuable members - President’s Award Winner for contributions to loyalty marketing program
- Executed point of sale pricing changes for weekly and monthly in-store promotions - Created promotional pricing signage for stores - Tracked and forecasted prerecorded audio and video presells