Los Angeles Metropolitan Area
International Business, Gaming, Advertising, MarTech, SaaS, & Internet/Tech Professional with 14+ years experience across Silicon Valley & global tech companies ————————————————————— Results-Driven Self-Starter Interested in Tech, Gaming, Mobile, SaaS, Web3, AR, & International Business. I've lived in Venezuela, Brazil, France, Canada, and the US (CA, NY, TX), and have 12+ years experience in Silicon Valley in software / digital media / adtech / gaming / mobile / saas. Have spoken and consulted on Mobile App Marketing, Monetization Strategies, Business Development, Partnerships, and more. Can work and present in Português, Español, and English. Conversational in Français. ————————————————————— General Specialties: International Business, Internet Marketing, Partnerships, Customer Relationship Management, F2P Monetization, Mobile Advertising, Data Strategy, Data Monetization, Advertising Support, Project Management, Business Operations, Scaling Initiatives, Interfacing with Product/Engineering, Teaching/Training, Leadership, Research, LatAm / Latin America, Brazilian Portuguese, Spanish, Writing, Proofreading, Creating Incentive Systems, Negotiation, Client Service, Event Production, Social Media, Branding, Marketing, Ecosystems, Sales, Business Development, Evangelism, etc Product Specialties: Salesforce CRM, Google AdMob, Facebook Audience Network / Ads Manager, Ironsource, Fyber, Unity, Tapjoy, Vungle, Chartboost, AdColony, AppLovin, Max Ads, App Advertising, Hypercasual Games, Mobile Videogames, AppsFlyer, AWS, Adobe Experience Cloud, Mixpanel, Segment by Twilio, mParticle, CleverTap, Leanplum, Tealium, Optimove, DoubleClick for Advertisers, DoubleClick Studio, Rich Media, Dynamic Advertising, Mobile Advertising, Video Advertising, Programmatic Advertising, IAB, SDK, RTB, VAST, MRAID, HTML, JavaScript Industry Expertise: Software, Digital Media, Adtech, Martech, Gaming, Mobile Apps, Data, Analytics, Enterprise, SaaS
Working with technology, solutions, venture capital, and cloud alliance partners to drive revenue, sales opportunities, co-marketing initiatives, product integrations, go-to-market strategies, and much more...come join us! Achievements so far – Driving Revenue & Helping Sales: • Proactively helped unlock & operationalize financial incentives worth ~$350K USD via strategic Cloud partnerships, helping our sales team close numerous deals, worth $2M+ in Net New ARR in 2022 • Personally facilitated partner sourced intros or insights for $7M+ USD in pipeline across 100+ deal cycles, leading to ~$500K ARR in new closed/won bookings in 2022 • Revenue tied directly to assistance from our cloud & tech partners exceeding $3.5M Net New ARR (closed/won) in North America in 2022 Working cross functionally: • Helped initiate & execute on various partner-related enablement sessions, in-person events, conferences, marketing content refreshes, webinars, and other joint activities • Led highest ever rated ISV enablement session for AWS GameTech Sales Team - 4.7/5 (94%) • Worked with internal & external Product, Engineering, & Solutions Architect teams to update documentation and improve our integrations Helping our Partners: • Crafted & executed joint business, GTM, and mutual action plans with top partners • Assisted partners with intros or intel for 60+ deal cycles involving our customer base in 2022, as part of give/get commitments, and to improve our revenue retention & product stickiness • Fun Fact: Customers with 1 partner integration are ~30% less likely to churn (compared to 0), and ~60-80% less likely with 5 integrations or more. [source: Crossbeam, 2022 tech ecosystem report] Additional: • Co-leading innovative new initiatives with Web3, Game Industry, & Real Money Gaming partnerships along with Sr Director of Cloud & Tech Alliances • Proactively hunting & onboarding multiple new partners to unlock additional TAM, integrations, and partner sourced intel & opportunities
Investing in & advising great teams with compelling visions. Investing modestly primarily via VC funds and Republic at the moment. Selected investments include: • Hyperplane - FinTech Acquired by Nubank • Bamboo - Debt Capital Markets Platform • DSTNC - Global marketplace for the modern endurance athlete • Chico - Next gen AI platform for finance & fintech • Juked - Esports platform • Sentry AI - Crime prevention via AI-driven cameras • AlphaFlow - Non-Bank Debt capital for real estate markets • Gumroad - E-commerce platform / marketplace for creators
• Closed new business worth $408k in first 13 months, & highest amount in North America team in 2021 • Generated pipeline worth $2.1M, through both self-led & collaborative initiatives to increase leads & improve outbound strategy • Worked cross-functionally with Leadership, Product, & Ops teams to refine roadmap & pricing for new use cases About Rocket.Chat Rocket.Chat is a leading enterprise communication platform that empowers organizations to unify their communications into one central hub. Open-source and highly customizable, it's so secure that the US Navy, Credit Suisse, Pepsico, and other security-minded businesses & government entities across the globe trust Rocket.Chat to power their organization. In Feb 2021, Rocket.Chat raised a $19 million Series A round, backed by Valor Capital Group, Greycroft, Monashees, NEA, ONEVC, and others Rocket.Chat is leveraged by 16 million registered users across 150 countries, on 845,000 servers, and has over 1,500 developers building on the platform.
• Actively managed both strategy and hands-on operations of in-app ad revenue for Atari, working directly with VP of Marketing, COO, game producers, external dev studios, BI team, and 10+ different ad network partners • Responsible for all aspects of Atari ad monetization business worth ~$2.2 Million USD in annual revenue • Grew Atari’s key revenue metrics ARPDAU & CPM by ~20-25% each since working together • Ad optimizations led to advertising becoming 33% of total in-app revenues in just ~3 months, up from 25%. IAP went from 75% to 66% of mobile revenues by contrast, as ads constituted a higher percentage of overall revenues. • Developing systematic methods to track CPM instance changes, results, etc • Assisted with project management & coordination of timelines for SDK updates, SDK integrations, and other development changes needed for Ad Monetization purposes • Spearheaded efforts to integrate with third-party app stores as a distribution & marketing channel