Sweden
Hi! I'm Josey and I work at the intersection of digital marketing, customer psychology, and photonics @HÜBNER Photonics. Over the years, I've become fascinated by a simple question: 📌"How do scientists decide who to trust?" Most deep-tech companies market products through specifications, features, and performance claims. Those things matter. But over the years, I've learned that buying decisions are rarely driven by specifications alone. Behind every company, lab, or research institute is a human being making a decision under uncertainty: ❓"Will this solution work for my experiment?" ❓"Can I trust the data?" ❓"Will this supplier support me when things don't go as planned?" These questions have shaped my view of marketing. I believe that in scientific industries, marketing is not primarily about persuasion, it's about reassurance. The companies that earn attention may get noticed, but the companies that earn trust become the ones researchers return to, publish with, and recommend to others. My work focuses on understanding how trust is built throughout the scientific buying journey through reputation, social proof, customer stories, technical credibility, and meaningful customer experiences. I'm particularly interested in: 1️⃣Customer journey analysis 2️⃣Voice-of-customer research 3️⃣Scientific storytelling 4️⃣Trust and reputation in B2B decision-making 5️⃣AI and the future of marketing 6️⃣The psychology behind high-stakes purchasing decisions Ultimately, I believe the most effective marketing answers a question every researcher is quietly asking: 📍"Can I trust this to help me succeed?"
Part of the academic group conducting research on Swedish museums and the implementation of audience engagement. Assess, interpret and evaluate data Write and contribute to publications Present academic papers at conferences
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