Singapore, Singapore
I help schools grow through smarter marketing, stronger partnerships, and student-first strategies. At SFMS, I oversee business development, international recruitment, digital campaigns, and agency/school partnerships across Asia. My work focuses on creating seamless journeys for students and parents — from first contact to enrolment — while scaling the school’s brand through thoughtful, multilingual outreach and relationship-building. I’m especially interested in cross-border academic collaborations, co-branded programs, and international expansion opportunities in the K-12 and pre-university space. If you’re an education agent, institution, or service provider looking to expand in Singapore or Southeast Asia, I’d love to explore synergies.
Lead the business development, marketing, and student recruitment strategy for an established international school. Oversee agent partnerships, school collaborations, admissions processes, and digital marketing to grow student enrolment and brand presence across Asia.
Contributed to the development of IPGrow, a digital portal linking businesses to IP service providers. Worked closely with GovTech to shape the platform’s operations, content, and outreach strategy. Helped curate service provider categories, onboard partners, and supported marketing efforts through GoBusiness and trade events. Focused on empowering SMEs and creatives to access IP resources.
Spearheaded the transformation of a traditional wine distribution business into a digital wine e-commerce platform during the pandemic. Led platform development, UI/UX, product cataloging of 1,000+ wines, payment setup, logistics, and launch—all completed within 2 months. Drove B2C digital campaigns and wine event marketing.
Managed regional marketing and partnership initiatives for Robert Parker Wine Advocate and the MICHELIN Guide Asia. Oversaw brand collaborations, content strategy, and digital campaigns across Southeast Asia. Coordinated cross-platform promotions, wine events, and partnerships between F&B, hospitality, and luxury lifestyle brands.