Josephina Frederika Frauenknecht

Senior B2B Copywriter | Concepts, Campaigns & Positioning (only available for contract/freelance roles)

The Randstad, Netherlands

About

Freelance senior B2B copywriter and content strategist with 16+ years of experience in fintech, SaaS, AI and legal. Specialized in partner-facing content, landing pages, UX writing, campaigns and positioning for complex products. Concepts with razor sharp focus come first. Followed by an execution that holds up... • Strong concepts that carry campaigns • Copy that gets read (and remembered) • Clear positioning for complex products Just sharp thinking, translated into concepts across copy, video and audio. Also: --> Staff member & lecturer at Mandeville Academy, working with students in focus, procrastination and the staatsexamen track. --> Focused on focus, through concepts like Focus Studio and Zendeville Focus Academy.

Experience

  • Copywriter & Concept at @Woordlab
    2008 - Present · 18 yrs 6 mos

    i.a. BUX, Makelaarsland, Dutch AI Coalition, Eraneos (Quint), ABN-Amro, Oracle, ANWB, Pels-Rijcken, Rabobank, Emerce, Kop-Munt.nl, Suit-Supply Jort Collectie, Ortec, Dutch Blockchain Coalition, Dutch AI Coalition, Mimi Cooper, MUNT Hypotheken, DealSuite, BureauLeiding, Phoenix Contact, Exact.

  • Concept & Copy B2B at Happy Horizon
    Jan 2019 - Present · 7 yrs 6 mos

  • Staf Member - Lecturer (creative writing) - advisory at Mandeville Academy Gouda
    2017 - Present · 9 yrs 6 mos

  • Copywriter at Contentoo
    Nov 2018 - Aug 2024 · 5 yrs 10 mos

  • Copywriter at RedSnap Inc. | Powering fintech growth.
    Mar 2021 - 2023 · 1 yr 11 mos