Stuttgart, Baden-Württemberg, Germany
OMUSE elevates your brand by crafting, developing, and executing creative social media strategies. Our expertise lies in user-generated content (UGC) produced by our talented OMUSE community, as well as strategic influencer and talent marketing. We connect you with the ideal creators and influencers who authentically represent your brand, manage invitations and collaborations end-to-end, and communicate your message with full creativity – all in 9:16, ofc! P.S.: We‘re cooler on Instagram. 🤠🪩
- Managing Macro, Mid & Nano influencers and talents - Managing Stylists and Professional Brand Ambassadors - Press Relations, Press Mailings & Interviews - Organisation and Execution of local Press Events, including Guest Management - KPI Review and reporting of campaign results - Stakeholder Management (PR Agencies, external service providers)
- Develop and drive the PR strategy for adidas Originals in DACH, from concept to execution - Work closely with relevant stakeholders and x-functional teams such as Brand Communication, Sales and eCom to develop integrated communication and PR concepts - Maintain and establish key relationships with European fashion magazines, streetwear creators and talents - Lead and organize media and influencer events such as press days to introduce products and campaigns to relevant media outlets KEY CAMPAIGNS AND PROJECTS I EXECUTED: - Oktoberfest Sneaker - Home of Classics Launch - Nite Jogger Launch - OZWEEGO Launch - A-ZX Project - Clean Classics Launch - adidas Originals "Wendejacke" - Re-opening adidas Originals Flagship Store Berlin
- Establish adidas Originals products/concepts in relevant fashion titles of the German media landscape - Close cross-functional and cross-media coordination with relevant specialist departments and stakeholders - Development of concepts and ideas for the presentation of new products - Establishment of a network in the area of consumer/social media, blogger, influencer - Setting up an annual PR plan for the German market
- Develop and build PR network for an up-and-coming fashion start up - Create brand messaging and set up communication guidelines for a sustainable market place - Tell the narrative of a high-quality second-hand designer fashion and vintage fashion brand in German media outlets - Management of press enquiries and VIP Customers/Bloggers/Influencers
- Support of all PR activities for adidas Originals in Market Central - Processing of different PR inquiries - Sample management and editorial shoot organisation