Joseph Kim

Product Marketing Leader @ Salesforce | AI Strategy & High-Impact GTM | Keeping humans fit & focused (Sr. Fitness Instructor)

Greater Seattle Area

About

Strategic. Dynamic. Creative. Analytical. Relationships. Results. In my role at Salesforce, I lead a team of product marketers, collaborating closely with Executive Leadership, Marketing, Sales, and Product teams to craft marketing strategies, content, awareness campaigns, solutions, and programs that propel Salesforce's revenue goals and drive enterprise transformation and growth for companies worldwide. I am a versatile leader and marketer with deep and broad marketing operator and strategy skills. Proven track record in strategy, planning, product marketing, corporate marketing, events, operations, customer success, and managing executive relationships. My career has spanned diverse roles at Salesforce, Microsoft, generative AI companies, and the financial services industry, earning me accolades as an award-winning marketing and customer success leader at both Microsoft and Salesforce. Beyond my technology career, I am deeply committed to community wellness. As a seasoned Yoga & Fitness Instructor, Mindset Coach and Retreat Leader, I deliver holistic well-being and transformative results in people's lives. My background includes multiple certifications and over 1,000 hours of training in Mindset Coaching, Hatha Yoga, Power Vinyasa Yoga, Inferno Hot Pilates, Weights & Resistance Training, High Intensity Interval Training, Rhythmic & Metric Indoor Cycling, and Leadership Development.

Experience

  • Salesforce (Greater Seattle Area · Hybrid)
    • Head of Portfolio Product Marketing, Agentforce Sales
      Nov 2025 - Present · 9 mos

      Portfolio maketing leader for Agentforce Sales, a $9B business. Leads the global narrative with executive leadership team across internal & external events, PR/AR, executive briefings, product and web launches, customer engagement, and GTM activation.

    • Director of Industry Product Marketing, Agentforce Financial Services
      Dec 2020 - Nov 2025 · 5 yrs

      Portfolio leader for the largest industry at Salesforce. Lead the strategy, messaging, research, event strategy, content, keynotes, website, and operations/budget/rhythm of the business. 5 time spot award recipient.

  • Senior Instructor, Certified Yoga Instructor, Certified Pilates Instructor, Certified Mindset Coach at Various Studios in Seattle, San Francisco, and Spokane
    May 2017 - Present · 9 yrs 3 mos

    1,000+ hours of training and certification. Certified in the following: L1, L2, L3 Inferno Hot Pilates, Hatha Yoga, Power Vinyasa Yoga, Indoor Cycling, NLP Practitioner, Timeline Therapy Practitioner, Hypnotherapist. Skilled at leading, motivating, and delivering powerful and full to waitlisted classes. Experienced coach that effectively facilitates transformative performance and results. International Retreat Leader: Annual Yoga & Pilates retreats. Certified Performance and Wellness Coach. Currently hold four coaching certifications.Trained and Certified by Gabriella Walters, Master NLP Coach, Master Timeline Therapy Practitioner and Master Hypnotherapist accredited by ABNLP, TLTA, and ABH. Certified Level 1 Inferno Hot Pilates & Level 2 Inferno Hot Pilates Weights & Bands, 350 hours L1 March 2017, L2 November 2021 Certified RYT 200 Hatha Yoga Instructor, 200 Hours October 2022 Certified RYT 200 Power & Vinyasa Yoga Instructor, 200 Hours April 2021 Indoor Cycling Instructor, Rhythmic & Metrics, 100 Hours October 2018

  • Director & Head of Product Marketing at Primer.ai
    Jan 2020 - Dec 2020 · 1 yr

  • Microsoft (5 yrs 2 mos)
    • Global Cross Product + Industry Marketing Lead | Business Applications and Industry
      Aug 2018 - Nov 2019 · 1 yr 4 mos

    • Global Product Marketing Lead, Microsoft + Adobe Partnership
      Aug 2017 - Aug 2018 · 1 yr 1 mo

    • Product Marketing Manager, Dynamics 365 for Sales
      Aug 2016 - Aug 2017 · 1 yr 1 mo

  • Team Leader, Customer Success at Egnyte
    Feb 2014 - Aug 2014 · 7 mos