Boston, Massachusetts, United States
Founded Spartan in 2010 and is now the world’s leading obstacle racing company with over 300 events in 40+ countries, 1 million-plus global participants, key sponsors including two popular TV programs and numerous other lifestyle products. I've been a lifelong entrepreneur, from selling fireworks at age eight, to building a multimillion-dollar pool business in college, to founding a Wall Street trading firm. My idea for Spartan came from doing my own adventure races across the world. In those painful moments you meet yourself. You see what you're really made for. So I came up with the idea to bring it to the masses where people can do just that.
The epitome of grit, Joe DeSena, founder & CEO of Spartan and NY Times best-selling author, travels the globe seeking answers from experts like Sir Richard Branson, Steve Pressfield, Tim Ferris, Barbell Shrugged, and many more. Joe’s interviews with authors, academics, athletes, adventurers, CEOs and thought leaders will shift your thinking, make you laugh and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life. Special Guests Include: • Former member of Seal Team Six • Olympic wrestling coach • Ultra marathoner (who carries a fridge on his back) • CEO of Virgin Group • Visually impaired wrestler • Emeritus US Army General • Founder of Seal Fit …and more! Don’t forget to subscribe to SpartanUP! The Podcast on iTunes, Stitcher, and YouTube.
In addition to being the world leader in obstacle racing, Spartan is a world class organization to partner with. With races held all around the globe, we have a wide range of sponsorship opportunities across a number of exciting channels. Our sponsors experience exposure through on site race day involvement, digital properties and social media involvement. *Sponsors* We look forward to hearing from you and exploring the possibility of working together to help build a strong partnership for the future. *Charities* Spartans who have raced know there is an unspoken rule on the course: no Spartan left behind. This mission extends beyond the course; to not leave behind those who battle towering issues that exist in this world. *Corporate* Get ready for the best team building experience for your corporate world. Climb the corporate ladder in a whole new way and enhance relationships along the way. If you are interested in becoming a Spartan Race sponsor, please send an e-mail to [email protected].
“If there’s anyone out there who has taken extreme to a new level, its Joe De Sena—in adventure racing, in business, and ultimately in the business of adventure! Spartan Up! is must-read.”—Robyn Benincasa, world champion adventure racer and New York Times best-selling author of How Winning Works What do marathoners do when 26.2 miles just isn’t enough anymore? They try obstacle racing, combining the endurance challenges of a marathon with the mind- and body-bending rigors of overcoming obstacles along the way. At the heart of this phenomenon is Joe DeSena, the driving force behind the Spartan Race. DeSena overcame his own obstacles—working his way from Queens to Wall Street to legendary extreme athlete—by adhering to a simple philosophy: commit to a goal, put in the work, and get it done. From that philosophy, as played out now for millions across trails, through mud, and up mountainsides, the Spartan Race was born. Filled with unforgettable stories of Spartan racers as well as hard-won truths learned along the course, Spartan Up! will help you reach your full potential in whatever you set out to do. Purchase your copy at Amazon.com and a bookseller near you.