Denver Metropolitan Area
Product and partnerships leader with 10+ years at Square/Block & Weebly, specializing in eCommerce backend operations and buyer experience for food, beverage, and retail merchants. Proven expertise launching revenue generating products (0-to-1, Weebly Cloud + Weebly for Web Designers--5M ARR), navigating ambiguity in complex platform migrations and infrastructure optimization, delivering measurable impact (reduced indexing time >98%, boosted key activation metrics 250% via new GTM programs). Strong collaborator across Engineering, Design, Data Science, and GTM teams.
• Own the product roadmap for the Reviews suite, driving discovery by partnering with UXR on customer interviews and analyzing usage data (SQL, Pendo) to inform strategic priorities and reduce churn. • Manage the end-to-end execution of product initiatives, including the technical modernization of the Reviews frontend and a backlog of improvements to reduce support contacts. • Developed working prototypes using GenAI (Figma Make), streamlining the feedback process without extensive design resources.
• Unified Square Online<>Catalog experience for 4M+ accounts via complex legacy system migration; coordinated Engineering, Ops, DS, GTM, CS/AE/AM to ensure platform stability and cross-product consistency with minimal disruption. • Reduced Square Online site indexing time >90% and significantly cut SEVs/incidents by leading architecture and rebuild of a critical data pipeline; collaborated closely with Engineering on scalability, reliability, and API strategy. • Informed roadmap by establishing feedback loops (CS, Sales, AM) and performing direct data analysis (SQL, Looker, Snowflake, Datadog) on usage, performance, and stability metrics. • Managed stakeholder communications (Senior Leadership, GTM, Sales/CS/AM) for major platform refactoring, focusing on reliability and performance improvements; coached Sales/AM on articulating platform value to enterprise clients. • Implemented key platform and vertical features such as Combos and Modifier Quantities on Square Online. • QR Ordering product owner, achieving 20% churn reduction through targeted feature delivery based on user needs and market analysis.
• Launched Agency Partner Program connecting sellers with design pros (99designs), designed onboarding/training, achieved a 250%% lift in key activation metrics (Ready-to-Sell, time-to-5th-sale), informing Square Specialist Marketplace creation. • Served as critical feedback conduit from strategic accounts, quantifying feature requests (win/loss analysis) to directly influence eCommerce product roadmap and prioritization. • Architected and built custom data pipeline (Fivetran, Snowflake ETL) integrating Sales/AM engagement with Salesforce data; created Looker dashboards demonstrating team impact on sales pipeline and seller performance. • Accelerated Square Online adoption by embedding with Sales/AM (product expertise, deal support) and partnering with PMM on GTM enablement materials.
• Launched the Weebly Cloud reseller & enterprise platform (0-to-1), growing from 0 to 400+ partners and $3M+ ARR. • Launched the Weebly for Web Designers platform (0-to-1), growing to 10K+ active users and $2M+ ARR. • Developed scalable operational processes for partner onboarding, integration, and support. • Conducted data analysis using SQL and BI tools to identify growth opportunities and operational efficiencies. • Provided strategic guidance to Product, BD, and GTM teams based on partner interaction and market analysis.
Led 0-to-1 development of new SMB solutions.
Managed 40+ cross-functional team for key partner program delivery, improving execution efficiency.
• Served as an advisor to small business owners, identifying their technology needs and implementing solutions to drive online business growth.
• Provided artistic direction and technology-related process development in production and post-production. • Managed business relationships with partner lab and printer, ensuring quality control and operational readiness. • Developed and executed marketing campaigns to drive revenue growth across new customer segments.