Frisco, Texas, United States
Well-qualified marketing communications professional with meticulous attention to detail, dedication to client services, account management, and success in helping clients achieve business goals. Effective organizational and communications skills to quickly assess colleagues and clients’ needs to facilitate solutions that generate measurable results. Experienced marketing project management in diverse industries. Highly skilled in marketing communications, multichannel marketing, including digital marketing, social media, email and direct marketing, for customer acquisition and retention. Implementation and ideation for marketing research, content marketing and digital asset management programs. Solid communicator with exceptional presentation and organizational skills. Hands-on expertise in the following areas: • Marketing Communications • Account Management • Multichannel Marketing Programs • Client Services • Project Management • Digital Marketing • Business Development • Content Marketing • Market Research / Trade Research • Social Media Marketing
• Responsible for client Marketing & Advertising Strategy, Advertising Budget & Ad Spend • Responsible for client ROI for Google Search and Google Display Advertising • Responsible for client ROI for Facebook Advertising & Facebook Retargeting campaigns • Responsible for semi-annual & yearly advertising and marketing services client reviews • Direct asset management of client files, artwork and video files for new client onboarding • Project Manager for client Marketing Projects • Project Management responsibility of client digital & print campaigns • Initiated and implemented targeted client Direct Mail campaigns • Create, design and execute client Advertising Campaigns • Manage Client Services including client Advertising ROI reports • Senior Account Manager leading Agency Strategy focused on Client Retention • Support agency development of New Marketing Services • Support agency Business Development • Support agency Marketing • 28 client visits in 2017 • 11 client visits in 2018 • Currently manage 27 Advertising Clients
• Manage all marketing, advertising, business development and public relations activities • Project Management responsibility for all digital & print materials including brochures, sales presentations, sales sheets, promotions, press releases, product copy and warranty • Responsible for Content Marketing & Digital Marketing, including SEO, social media and analytics • Create Social Media Content (LinkedIn, Facebook, Twitter) focused on conversion • Develop Marketing Strategy for Brand Development and recognition of bamboo #thinkbamoo • Execute bamkingusa.com website edits using Wordpress
Bamking is the world's leading innovator in natural bamboo products offering the only pure bamboo deck, dock, and porch flooring materials on the market. Marketing Manager • Establish Marketing Strategy aligned with sales goals resulting in 300% increase in distribution partners • Develop Bamking branding, website for the division and first collateral system, including brochure, deck installation guides for consumers and builders • Initiate Channel Partner Programs with Builddirect.com and CADdetails.com. CADdetails community of professional designers provide Bamking Sales and Marketing with 600+ users and 900+ views and downloads on a monthly basis. • Direct Event Marketing Program to introduce the Bamking brand resulting in 20 qualified distribution leads. • Trade Show management including pre-show and lead follow-up communication, streamlining booth design, installation and dismantling for major industry events, including DeckExpo, NAWLA Traders Marketing and IBS • Create Social Media Channels for Bamking for lead nurturing, channel engagement and social selling. Increased followers 350% on Twitter, 100% on Facebook and 27,000+ views on Google+ in 7 months • Establish 25-Year Warranty and 10-Year Rebate Program collaborating with legal counsel and finance team Operations Manager • Key decision maker and facilitator of installation of business communications technology, including 8x8.com cloud-based business VOIP • Write Customer Service phone scripts • Managing Bamking product shipments
Elite Appliance, Dallas, TX Freelance Marketing Manager Headquartered in Dallas, TX, Elite Appliance is a leading online retailer of luxury appliances, specializing in kitchen, laundry and outdoor cooking spaces. • Served as Project Manager of the Grand Opening of the Dallas showroom • Directed all events and marketing campaigns • Scheduled, write and distribute press releases • As Content Marketing Manager, streamlined all published content including images and video • Created, designed and executed all social media posts to Facebook, Google+, Twitter, YouTube and blog • Initiated and implemented targeted direct mail campaigns • Developed and facilitated monthly email campaigns • Negotiated advertising contracts • Compiled monthly reports for owner to document ROI DesignerHomeSurplus.com, Dallas, TX Freelance Marketing Manager Designer Home Surplus sells discounted high-end appliances, fixtures, and other luxury home goods • Developed Marketing Strategy aligned with sales goals resulting in a 10% increase in online sales versus year over year results • Designed, created and managed promotions including social ad campaigns • Served as Social Media Manager supporting daily social media postings to Facebook, Google+ and Twitter • As Content Marketing and Email Campaign Manager, developed monthly and quarterly targeted email campaigns with Constant Contact Nicholson Clinic, Dallas, TX Freelance Marketing Manager The Nicholson Clinic for Weight Loss Surgery - led by Dr. Nick Nicholson, one of the most experienced minimally invasive laparoscopic surgeons in the country. • Served as Project Manager transitioning the Nicholson Clinic between advertising agencies • Directed asset management and the transfer of files, artwork and video files in support of Content Marketing strategy • Responsible for the budget review and accounting of all billings, including fees due • Facilitated the transition of ownership of the domain name from ad agency to the Nicholson Clinic
Headwater Strategy is a marketing strategy and communications agency that offers consulting, research, creative and production services. • Directed client services and the agency’s project management schedule • Conducted traditional focus groups testing creative, design and messaging • Developed research to support client business strategies • Facilitated design, development and production of marketing collateral • Weekly updates to web content and content marketing strategy • Provided back office support for the agency’s interface with salesforce.com, workamjig.com, zoomerang.com, surveygizmo.com and constantcontact.com