Los Angeles, California, United States
Backed by a computer science background and roots in entrepreneurship, with expertise spanning full-stack development, backend logic, front-end system design, user experience workflows, and scalable digital architecture. Blending software engineering, UX/UI design, product strategy, data systems, and digital growth — grounded in creative clarity and executional depth. Projects and platforms reflect a multidisciplinary command of product buildout, performance-focused marketing systems, brand development, and user-centered design — each approached through a dual lens of engineering precision and creative strategy. Built at the intersection of code, design, infrastructure, and entrepreneurial execution, where systems thinking, long-term scale, and visual integrity converge. A lifetime foundation in boxing — rooted in discipline, focus, and years of relentless training — now drives the same mindset of mastery, sharp execution, and professional-level ambition fueling every pursuit.
Multidisciplinary creative strategist and business lead at a boutique creative incubator dedicated to cross-cultural storytelling, brand development, and product innovation. I led go-to-market strategies, pitch development, and operational planning across a number of creative concept launches, all while acting as the connective force between brand identity and business vision. Key Initiatives: • Spearheaded growth strategies across product, marketing, and experience design, aligning business goals with storytelling frameworks and cultural insights. • Co-developed pitch decks and operational infrastructure used to pursue brand partnerships, influencer outreach, and early-stage investor interest. • Managed research and discovery initiatives to better understand evolving consumer behaviors and inform positioning strategies. • Collaborated across brand, creative, and strategy teams to explore pathways for new media ventures and digital product opportunities. • Contributed to the narrative and architecture of MBI’s positioning as a creative studio and incubator, building its early identity.
Spearheaded technical and creative execution across a portfolio of personal ventures and independent products. This included building and deploying MVPs, web platforms, and lean data tools to support e-commerce, digital services, and experimental concepts. Blending a product-first mindset with hands-on engineering, I focused on rapid prototyping, clean design systems, and scalable infrastructure. Work included applications built for my own startup ventures, as well as select advisory support for peers and early-stage founders. Key Contributions: • Designed and deployed front-end experiences using React.js, Webflow, and modern JS frameworks • Built early-stage SaaS tools and e-commerce prototypes with Stripe and Headless CMS integration • Created data pipelines and tracking systems for analytics, feedback, and product iteration • Built reusable, branded UI kits and design systems using Figma • Integrated third-party APIs to extend app functionality and user features • Orchestrated concept-to-launch cycles including architecture, testing, and iteration • Advised peers on product development, architecture, and brand/UX alignment
Led fulfillment operations and digital advertising strategy at an emerging performance marketing agency, supporting client acquisition and backend execution across Meta and Google Ads platforms. Focused on streamlining paid media delivery pipelines and optimizing campaign workflows to ensure effective and timely rollout of client deliverables. Key Focus Areas: • Delivered and executed ad campaigns across Meta and Google with high speed and accuracy. • Managed asset workflows and ensured timely fulfillment across active campaigns. • Supported tracking, ad optimization, and reporting processes to improve overall campaign efficiency.
Over the past several years, I’ve driven a range of creative ventures focused on brand identity, digital culture, and visual storytelling—across both personal projects and collaborations with other early-stage brand owners. My work blends aesthetic intuition with strategic thinking, bringing ideas to life through immersive digital touchpoints and narrative-rich design systems. Whether crafting my own platforms or supporting others in expressing their brand voice, I’ve worked end-to-end—from concept and naming to visual direction and launch strategy. Key Contributions: • Developed complete brand identities—names, tone of voice, visual language, and creative assets. • Collaborated with fellow creatives and entrepreneurs to refine their brand presence and digital expression. • Used tools like Figma and Webflow to design and deploy polished brand experiences. • Designed visual storytelling systems that evoke mood, culture, and creative vision. • Built modular style guides, digital assets, and content frameworks to enable cohesive brand scaling.