Bernhard Andreas

Retail & Territory Sales Leader | Distribution Channel | Contractor Relations | Business Development | Product Training | Building Products | Revenue Growth

Canada

About

Passionate and results-driven territory sales professional with a proven track record of developing territories, building relationships, and driving business growth across retail and distribution channels. Currently representing GAF Canada, I help contractors, retail partners, and distributors grow their roofing and building materials businesses through strategic sales support, product training, and value-driven partnerships. With extensive leadership experience across global companies and entrepreneurial ventures, I’ve honed a people-first approach that drives both sales and loyalty. I thrive on developing lasting relationships with clients and teams; empowering others to succeed while delivering measurable business results. Recognized for my ability to grow markets, mentor future leaders, and execute territory strategies that consistently exceed expectations. Whether in a retail showroom, on a job site, or in the field, my focus remains the same: building trust, empowering partners, and driving sustainable business growth. 🤝 Please feel free to, follow, connect, or contact me through LinkedIn!

Experience

  • Marina F.C (8 yrs 6 mos)
    • Non Executive Advisor
      Feb 2018 - Present · 8 yrs 6 mos

      Consulting on multi-locational portfolio management and key assets handling to foster profitable decision making.

    • Co founder - Managing Director
      Feb 2018 - Jan 2021 · 3 yrs

      As a co-founder and managing director of the social entrepreneurship firm, I was responsible to monitor and execute the overall business operation such as public relations, managing finances, controlling, and framing the overall strategy for business development. Some of the micro-operations include managing assets, organizing events, managing human resources, processing payroll, presentations to stakeholders and sponsors, social media coverage, and analyzing the market requirement based on the market research, business acumen, and customer feedback. The best part of the stint was managing a high-performing team through multidisciplinary business operations. Through persistent efforts and stakeholders' support, we were able to minimize the burn rate and sail out of the death valley within three years of operation.

  • Regional Sales at GAF
    Oct 2024 - Jan 2026 · 1 yr 4 mos

    Drive GAF roofing system sales across Home Depot locations and the broader retail distribution channel, achieving revenue and market share goals. Assist Pro Desk staff and retail partners with inventory management, special order programs, and product knowledge to enhance customer experience. Collaborate with Home Depot Commercial Account Managers and other retail channel partners to identify growth opportunities and expand sales. Provide GAF roofing system product training to retail staff, contractors, and channel partners to improve knowledge and installation best practices. Onboard roofing contractors into GAF certification and rewards programs, supporting their business growth and alignment with brand standards. Support contractor business development through in-home selling, marketing, warranty revenue initiatives, and strategic guidance. Build and maintain strong relationships with contractors, dealers, and retail distribution partners to drive product visibility, brand performance, and customer satisfaction. Develop and execute territory business plans using data insights to optimize sales, marketing initiatives, and inventory management. Collaborate with cross-functional teams—including marketing, distribution, and supply chain—to ensure product availability and promotional support. Represent GAF’s commitment to quality, innovation, and sustainability in all customer and partner interactions. Core Skills & Competencies: Retail & Territory Sales Management | Contractor Relations & Certification | Home Improvement & Retail Distribution Channel Development | Account Management | Business Development | Roofing & Building Materials | Sales Forecasting | Market Expansion | Product Training | Inventory Management | Promotional & Marketing Strategy | Warranty Revenue Initiatives | Relationship Building | Negotiation | CRM (Salesforce) | Cross-Functional Collaboration

  • Inside Sales Specialist at Roofmart
    Aug 2022 - Oct 2024 · 2 yrs 3 mos

    Drove revenue growth in the roofing and building envelope sector by converting inbound and outbound sales opportunities through strategic, value-based selling and solution-oriented customer engagement. Enhanced customer retention by building and maintaining strong client relationships, ensuring timely order processing, proactive communication, and exceptional service that encouraged repeat business and referrals. Supported territory and branch operations by managing inventory levels, negotiating SLOB inventory deals, and coordinating order fulfillment to optimize cash flow and meet sales objectives. Partnered with Territory Managers and Operations teams to identify growth opportunities, align sales strategies, and deliver seamless service across all customer touchpoints. Consistently exceeded sales and profitability targets through effective pipeline management, product knowledge, and a focus on delivering customer-driven solutions.

  • Project Manager at Enactus Fleming - Paddy Waste to Income Project
    Jan 2021 - May 2022 · 1 yr 5 mos

    At Paddy Waste to Income Project, we work towards reducing the burning of the paddy stubbles by effectively recycling it and provide an additional stream of income for the farmers in India. This will directly impact 30 farmers and indirectly improve the air quality for 20 million people.

  • Executive Search Consultant at Freelance
    Nov 2019 - Jul 2020 · 9 mos

    Headhunter for executive recruiting dedicated to achieving excellence for the partners across the industry, especially WITCH companies. Worked across industries, functions, and geographies, providing strategic advisory to, best-of-breed talent from various sectors.