Los Angeles, California, United States
The most effective communications strategies don’t begin with messaging—they begin with understanding how a story will enter culture. That understanding is rooted in deep cultural fluency — knowing not just where audiences are, but what they value, how they communicate, and what earns their attention. I am a communications executive with 15+ years leading publicity, narrative strategy, and talent positioning for premium television, streaming, and global brands. My work sits at the intersection of content, culture, and audience—where communications is not just amplification, but a strategic driver of business outcomes, brand equity, and long-term IP value. Throughout my career, I have led communications for culturally defining franchises, including Power, BMF, and P-Valley, helping shape how these properties show up in the world across media, talent ecosystems, and audience conversation. My approach is grounded in translating creativity into cultural relevance—ensuring campaigns resonate beyond launch moments and sustain engagement across seasons and platforms. I bring a systems-level view to communications—aligning publicity, marketing, talent, and executive stakeholders around a unified narrative. I advise senior leadership on positioning, navigate complex talent ecosystems, and build scalable campaign frameworks that connect storytelling to measurable business impact, including audience growth, retention, and brand differentiation. In parallel, my experience extends across the broader cultural landscape—bridging entertainment with sport, fashion, music, and digital ecosystems. I understand how talent, athletes, and creators function as cultural entry points, and how communications can translate that influence into meaningful engagement and brand momentum. I am particularly interested in roles that sit at the convergence of content, culture, and community—where communications has the opportunity to shape not just visibility, but perception, conversation, and long-term relevance. I am actively seeking VP or Senior Director opportunities in entertainment, sports, or culture brands.
Led communications strategy for flagship scripted franchises, including Power, BMF, and P-Valley, aligning publicity efforts with business priorities across audience growth, retention, and brand equity. - Directed multi-season communications strategy for top-performing series, contributing to sustained audience engagement, franchise longevity, and cultural relevance. - Advised senior leadership, showrunners, and talent on narrative positioning, risk management, and media strategy across high-visibility campaigns. - Translated series narratives into broader cultural conversation, extending impact beyond premiere windows into lifestyle, press, and social ecosystems. - Built and implemented scalable campaign frameworks that improved alignment across publicity, marketing, awards, and executive stakeholders. - Influenced campaign timing and rollout strategies that contributed to improved ratings visibility and more effective performance tracking. - Managed agency partners and internal teams, driving accountability, execution, and performance at scale.
Provided strategic guidance on curriculum development, workforce readiness, and industry alignment. - Advised leadership on evolving media and communications trends. - Supported development of internship, mentorship, and career pathways for students. - Strengthened relationships between the university and industry partners
- Provided communications, media relations, talent strategy, and campaign development for entertainment and lifestyle brands. - Built press kits, itineraries, run-of-show documents, and campaign performance analytics. - Directed talent media training, interview prep, and media day execution.
Led communications strategy across scripted and unscripted programming, strengthening brand identity and audience engagement through culturally relevant storytelling. - Positioned programming within broader cultural and social narratives, increasing relevance across multicultural audiences. - Led talent and executive communications across multiple concurrent campaigns, ensuring consistency and clarity in messaging. - Developed strategies that connected content to real-world conversations around identity, community, and representation. - Strengthened brand affinity and media coverage through targeted press and audience engagement approaches.
Led integrated communications campaigns for major studios and streaming platforms, bridging publicity, influencer strategy, and cultural partnerships. - Directed multi-million-dollar campaigns connecting entertainment releases to fashion, music, and digital culture Built influencer and partnership strategies that expanded audience reach and cultural relevance. - Developed strategic frameworks aligning communications efforts with platform growth and audience acquisition goals. - Secured national media coverage across top-tier outlets, including NYT, NPR, and Refinery29.