Greater Milwaukee
Experienced Sr Analytics Manager with over ten years of experience in the Financial Industry. Excellent reputation for resolving problems, driving overall operational improvements, and synthesizing insights used in the development of strategic marketing campaigns. Recognized for inspiring management team members to excel and encouraging creative work environments.
• Drive thought leadership within marketing. • Manage relationships with business partners to facilitate an understanding of needs, opportunities and priorities. • Leading implementation of self-service dashboards to offer readily available info for decision making. • Continual integration of new data sources to enhance insights. • Implementation of Multi-Touch Attribution Model to optimize ROI across channels, markets, and media type. • Supervised and led employees to high performance levels in cross-functional matrix management structure.
• Led development of household profiling tools. • Mentored new analysts on company protocols, best practices and team procedures. • Developed campaigns and specific marketing strategies for internal clients.
• Created, distributed and presented analytics for the development of marketing and customer contact strategy. • Synthesized complex datasets into polished, actionable treatments for decision makers. • Established datasets, that blended disperse data points from across the organization, to create efficiencies. • Developed statistical models to improve campaign performance by better understanding the drivers influencing customer decision making.
• Extracted and retrieved data via Humana's internal information systems. • Transformed data with Microsoft Access and Excel to create financial reports. • Investigated selling agency/agent's premiums and commissions. • Credited and debited agency/agent's accounts.
• Reviewed and reconciled general ledger accounts for accuracy and authenticity. • Monitored multiple databases to keep track of all company inventory.