Bakersfield, California, United States
If you are looking to penetrate the Hispanic/Latino Minority market and do not want to waste Time and Money then let's work together on what is it you want to sell to the market and why your product is a must have item for this particular automotive market. Presenting Spot On market campaigns that this culture understands is what I have developed through the years. I had a CEO of 11 local markets asked me "How can a 1 day event out sell a 3 day event?" The 1 day event was Hispanic driven the other was non Hispanic endorsed. We met for lunch one day and I revealed to him the dynamics of the situation. If this intrigues you it should, knowing your market and how it functions is what Marketing professionals intuitively understand. Thank you for taking the time to view my summary. Being Successful is a state of Mind.
CEO, Capturing the Lowrider Automotive Business through Podcast segments. Also featuring the lowrider lifestyle one car at a time as Lowrider Of The Month, with profiles of people and machines.
I coordinate items for Product Review to brand a select number of items for our readership. Also promote Brand/Product awareness and function through our Tech articles. I bridge manufacturers and their associates with the urban market as to what products are most desired and how to integrate marketing techniques that will be most effective for companies taking advantage of the Latin/Hispanic emerging new market.
National custom automotive event. Winners competed for the National Lowrider Custom car Championship Title. Titles were regulated to Hydraulic Hop, 4 Wheel automobile to the 2 Wheel Bicycle champions. Event consisted of Cars, Vendors Row, Musical Talent and Cultural Food courts. Shows average attendance 8,500 for a 8 hour event. Only Lowrider event to award NFL style gold/diamond rings. Only Lowrider event to produce actual moving parts on championship trophy's. Event was sold in 2004 to Ad Agency in Los Angeles and Cruising For Life TV in N. Hollywood.