Joseph Lubembâ

Doctor & LinkedIn Strategist | I use psychology-driven storytelling to make founders & CEOs the obvious choice in their market

Lusaka Province, Zambia

About

I’m a medical doctor who became obsessed with a different kind of question: Why do some founders become the obvious choice in their market… while others, just as skilled, remain invisible? What I discovered is simple, but uncomfortable: Most founders don’t have a content problem. They have a perception problem. They’re visible on LinkedIn, but not positioned in a way that makes people instantly trust, remember, and choose them. That’s where I come in. I use psychology-driven storytelling to engineer how founders and CEOs are perceived on LinkedIn. Not by chasing virality or by posting more content. But by shaping the narrative that lives in the minds of their market. The goal is simple: To make you the obvious choice. I work with founders and CEOs who want to: → Build authority that compounds over time → Attract inbound clients without cold outreach → Position themselves clearly in crowded markets Because on LinkedIn, attention is temporary. Positioning is what creates demand. If you’re building a serious personal brand and want to become the default choice in your space, feel free to connect or reach out.

Experience

  • LinkedIn Strategist at Kablan Consulting
    Apr 2026 - Present · 3 mos

    Helping scale the agency and documenting the lessons I learn.

  • Ghostwriter at Cloud3A
    Apr 2024 - Mar 2026 · 2 yrs

  • Digital Marketing Intern at IIDE - The Digital School
    Feb 2024 - Mar 2024 · 2 mos

    Exposure and experience in crafting and implementing effective online strategies, optimizing campaigns, and utilizing analytics to boost brand visibility and drive conversions. Adept at staying updated on industry trends to achieve marketing goals and enhance ROI.

  • Lead Me Back Foundation (Zambia)
    • Senior Copywriter
      Mar 2023 - Jan 2024 · 11 mos

      Experience in crafting compelling and strategic content to drive brand messaging and engagement. Proven track record of developing impactful copy for diverse channels, including digital, print, and social media. Adept at leading creative teams and collaborating with stakeholders to deliver results-driven communication solutions.

    • Social Media Manager
      Jan 2022 - Feb 2023 · 1 yr 2 mos

      Experience in developing and executing social media strategies across platforms to enhance engagement and meet organization objectives. Proven track record of analyzing metrics, staying current with trends, and fostering brand advocacy. Strong communication skills and experience collaborating with cross-functional teams for integrated marketing success.