Dubai, United Arab Emirates
An accomplished Product Manager, who has grown a leading product by 35% in 5 years, reduced the company’s dependency on an existing product to launch new products that increased revenue from 10% to 40% and held ownership of a USD $4million budget. A specialist within the Automotive, Construction, Mining and Oil & Gas sectors with the know-how to lead the full product life cycle to sustain commercial growth. I have rich work experience in Product management , channel sales , direct sales & Training functions
Manager Sales Portable Diesel Compressors UAE and Country Manager Iraq
ELGI Equipment is a USD$ 500m turnover company and the 6th largest air compressor manufacturer in the world. As Market Development Manager, accelerated the performance and value of Market Research, Product Management and Business Development activities. Strong expertise in Oil & Gas segment. Have made customized compressors and engines for Zone1 and Zone 2 areas with DNV frames. Winner of ‘Best Sales Manager Award’ Q3 2019. Product Management - Managed the development of a new air compressor product based on market and consumer feedback - Created solutions and actionable recommendations to develop and improve existing products - Defined pricing strategies and built innovative sales, marketing, and analytics to capitalise on market capacity - Gathered and prioritised product and customer requirements throughout the product lifecycle - Defined the product vision in partnerships with engineering, sales, marketing and corporate - Demonstrated benefits and features to clients and stakeholders to demonstrate investment value - Implemented a dual-brand strategy to uplift penetration Business Development - Created a product comparison sales tool to support new business development and repeat sales opportunities - Managed sales and marketing budgets to ROI - Demonstrated products, attended conferences and events to raise business and product profiles - Implemented and supported sales-generating and demand-generating marketing campaigns Market Research - Deep-dived into customer buying behaviour to create profiles, insight and intelligence for strategies - Created real-time competition performance studies - Compiled competition benchmarks and insight reports - Produced market segmentation data per industry - Monitored and forecasted on market, product and sales trends, prices and consumer preferences - Simplified complex data into user-friendly formats
I have been instrumental in bringing new stream of revenue for the organization through Bodyshop repair training. Promoted the concept of “repair not replace” to Car manufacturers , insurance company and insurance surveyors. | Spearheaded and won training contract with Ford Motors for delivering car body repair training to their network | worked closely with insurance company to train their network on how to assess car damages and reduce their claim size | conducted Bodyshop repair training with OEM’s like BMW ; Honda ; Suzuki ; Hyundai and Ford | helped the auto insurance company to reduce their claim size by offering training programmed | Handled a team of 3 and generated revenue through training
Managed product lifecycle right from conceptualization till obsoletion. Spearhead organizations product growth strategy. Supported sales team with collaterals like product comparison , product life cycle cost , return on investment. Handled team size of 6. | 6 successful product launches | Received best product manager award | product approvals in OEM’s | implemented cost saving techniques | competition bench marking | preparation of annual business plan
Objective of this role is to enhance the customer engagement using channel partners. Designed and developed a business model to address top up sales and spare part sales through channel partners. | organized customer demos through channel partners | 12% increment in top up sales