New York, New York, United States
Joseph Anthony is an award winning marketer, multi disciplinary marketing professional and one of the nations foremost experts on culture and culture based marketing. Joe Anthony is currently the CEO Hero Collective, a full service creative an culture agency, specializing in helping brands grow their business by aligning with culture. Specialties: Millennials, Generation Z, Technology, New Media, Social Media, Intellectual Property Development, Brand Development, Social Impact, Brand Strategy, Culture and Lifestyle, Influencer Marketing, Social Anthropology.
As Chairman of Hero Media, I provide oversight and counsel to our leadership team to ensure we are maximizing our goals and delivering on our mission of empowering the next generation of diverse owned publishers and content creators
As Founder and Chief Hero at Hero Collective, my charge is to leverage the power of creativity, brand purpose, consumer insights and a strong understanding of digital media and technology to build new innovative platforms and campaigns that empower consumers, while helping our brand partners, earn their share of the future. My responsibilities include, creative development, digital innovation and managing the company's day to day operation . I am an expert in Gen Y and Gen Z, digital media, brand strategy, creative/campaign development, content marketing, technology innovation, consumer culture and brand purpose.
A Highly Regarded Integrated Marketing Executive, Specializing in Helping Brands Reach the Millennial Market. Mr. Anthony has Over 15 Years of Experience Developing Award Winning National Campaigns for Several Fortune 500 Companies.