Josefine Selsing

Director of Product Marketing

Copenhagen, Capital Region of Denmark, Denmark

About

I thrive in dynamic, agile environments where I can contribute to developing digital products that customers truly love. With experience spanning startups, midsize businesses, and large international organizations, I’ve learned that adaptability and continuous improvement are key to staying ahead in today’s fast-paced digital landscape. My expertise in SaaS and Scrum methodologies enables me to drive customer-centric strategies and deliver impactful, scalable digital solutions. I am passionate about working at the intersection of customer needs, product development, and business goals—translating complex systems into simple, intuitive solutions that create real value. I have led cross-functional teams both directly and indirectly, fostering collaboration, growth, and a shared sense of ownership to consistently deliver strong outcomes. Highly organized and detail-oriented, I take pride in delivering high-quality results. I enjoy collaborating across functions, working closely with both colleagues and customers to co-create successful outcomes. I thrive in informal, team-oriented cultures where trust, knowledge-sharing, and mutual support are core values. I live in Copenhagen with my two kids.

Experience

  • Director of Product Marketing at SMT Data
    Apr 2026 - Present · 3 mos

    At SMT Data, I am reponsible for the product marketing and go-to-market strategies for ITBI, a SaaS product aimed at optimizing mainframe systems for large corporations worldwide: • Collaborating closely with the CEO and CTO on product strategy and positioning. • Developing comprehensive product marketing strategies for ITBI. • Spearheading go-to-market initiatives to enhance product visibility and adoption among major global enterprises. • Collaborating with cross-functional teams to align product features with market demands and customer needs.

  • Scalepoint (On-site)
    • Head of Product Management
      Nov 2024 - Apr 2026 · 1 yr 6 mos

      At Scalpoint I am working with a SaaS product, for insurance companies, called ClaimShop. ClaimShop is a platform for settling content claims used by both claimhandlers and end users. As Head of Product Management my key responsibilities were: - Leading the Product Management team for ClaimShop. - Shaping the vision and the software development roadmap for the modernization of ClaimShop. - Working with BI and ML data scientists to increase automation of claim settling processes. - Aligning the development roadmap with the strategic direction of the product. - Collaborate with customers to ensure the roadmap fit their business - and functional needs

    • Product Owner
      Nov 2023 - Nov 2024 · 1 yr 1 mo

      - Described and estimated roadmap items for ClaimShop, collaborating closely with the development team. - Engaged with key stakeholders, including Customer Management, Sales, and Risk & Compliance, to identify essential features. - Partnered with UX designers to create an intuitive user journey and UI for the product. - Utilized Scrum methodologies to ensure alignment and efficient deliverables within the development team.

  • Senior Business Product Manager at A.P. Moller - Maersk
    Sep 2022 - Nov 2023 · 1 yr 3 mos

    At Maersk I am the senior business product manager for Maersk Flow, which is a digital self service supply chain product designed to help SMEs gain control of their supply chain through automation, visibility and analytics features. I work in a team of product managers, platform owners and functional product owners to build growth for the product across all regions of the world through development of strong value propositions, optimized pricing, training of sales as well as product development.

  • Product Owner at Laerdal Copenhagen
    Jan 2017 - Sep 2022 · 5 yrs 9 mos

    At Laerdal Copenhagen we enable people to save lives through excellent e-learning programs and e-simulations. As Product Manager I manage e-learning products during the complete life cycle through development to launch and end-of-life. I work in a cross functional team with designers, software developers, educational specialist and data scientist to develop user-centric solutions for our customers. In close collaboration with internal and external stakeholders I am responsible for the product vision and ensure that the team understands this vision when developing new features. Based on close communication with stakeholders and data driven customer insights I am responsible for prioritizing the product backlog and drive product discovery processes.

  • Client Service Director & Product Owner at Lift Relations
    Jan 2015 - Dec 2016 · 2 yrs

    At Lift Relations I have two roles: 1 - Client Service Director spearheading the relationships with all our major global clients 2 - Product Owner managing the development of the Lift Relations platform in close collaboration with the development team. Combining these two roles is extremely interesting for me as it allows me to identify our clients' needs and accommodate these directly within the software development process. At Lift Relations I work with scrum principles, JIRA for documentation, Pipedrive for CRM and Zendesk for support. Lift Relations is a MarTech company providing business intelligence to the advertising and communications industry. The Lift Relations methodology enables companies to predict whether they are about to loose or grow their client or employee relationships. Lift Relations is the easiest and simplest platform to collect consistent client and employee feedback whilst providing real-time actionable dashboards.