Milton Keynes, England, United Kingdom
Experienced automotive brand managing director, passionate about leading business transformation in disruptive and challenging environments. Committed to delivering sustainable practices, business innovation, and social and economic progress. Currently leading the Audi brand in the United Kingdom - the number one premium automotive brand in the country - and a key market for the four rings globally. Part of the VW Group since 2010, having previously led Audi Spain between 2018 and 2024 and proud to have contributed to the success of the Skoda and SEAT brands in Spain between 2010 and 2018. Executive MBA at IESE and Master on Automotive Engineering at INSIA, from Politecnica University. Mechanical engineer by Madrid UPM and by Paris ENSTA.
Living the progress delivered by electromobility transformation and digital revolution in premium market. Moving Forward Audi Brand to increase premiumness, progressiveness and profitability. Making Customer Experience First a real priority in Audi Brand. Preparing a Future Proof Distribution Model togehter with our Dealer Network.
SKODA Managing Director for Spain and Member of Volkswagen Audi España Executive Comitte Leading brand transformation and enhanment through Brand Communication, Product launches, Customer Experience and Dealer Network digitalization and customer centric orientation
Leading a team of Regional Managers ans Zone Managers, responsible of delivering the car national market share and volume for SEAT. Main milestones: SEAT Sales leadership in 2010 and 2011, 2nd position in sales ranking in 2013 and 2014 and 3rd position in 2012. Build a strong sales team and define an implement in a teamwork environment SEAT Sales processes both in the NSC and in the Dealer Network.
Deliver 35,000 new car sales and 15,000 used cars sales through a network of 40 dealers in south Spain and Canary Islands. Manage a team of Zone Managers and Agency cross-functional people Take care of market Representation in the responsibility area Improve dealer profitability and customer satisfaction to make the business sustainable Provide business advice
Implementing local marketing actions on 60 dealers Negociating with local media Providing business advice to dealer principals Coordinating new models launches
Sales Manager