Greater Madrid Metropolitan Area
I started working in the fitness sector in 1987. I was one of the founding members of Palestra, the first modern fitness club in Madrid. I was the marketing manager of the club until 2001. During that period, in 1995, seeing the growth of the sector, I founded Intermedia Club and Sponsoring with other partners, a company dedicated to organizing and sponsoring sporting and social events for members of the new premium fitness clubs, which were a very attractive target for certain brands. In 2000 I started to offer strategic marketing consultancy services. In March 2003 I advised Reebok Sports Club España in their marketing tasks, especially in the launch and marketing of Reebok Sports Club La Finca. From March 2004 I was CEO of Image Fitness, a distributor of professional and home fitness equipment, representing brands such as Reebok, adidas, Cybex, Icon, Tomahawk and Gaiam In January 2012, together with Javier Ulecia and Bruno Entrecanales, I founded All For Padel, a company that holds the adidas worldwide license for the sport of Padel, currently present in 120 countries.
Empresa titular de la licencia mundial de la marca adidas para la fabricación y comercialización de productos relacionados con el Padel.