Madrid, Community of Madrid, Spain
Hi, I’m Jose Fernandez, currently CMO | Chief Marketing Officer at Billease, a fast-growing fintech company in the Philippines. I’ve been leading all things marketing here for over 3.5 years, helping scale our acquisition engine, grow the team, and shape our overall growth strategy. Before this, I spent years working in marketing agencies, which, honestly, I still consider the best school for marketers. It’s where I learned how to move fast, stay adaptable, handle pressure, and build strategies that actually deliver results. Agency life gave me exposure to dozens of industries, business models, and teams and I carry those lessons with me every day. Across my 13+ years in marketing, I’ve worked with 60+ brands around the world: from fintech and insurance to travel, consumer goods, e-commerce, education, sports, and even social networks. I’ve helped major companies like Genially, Barceló Hotels, Loreal, AXA, and Movistar, as well as scrappy startups looking to find their first traction. No matter the size or stage, I bring a performance-first mindset, a bias toward action, and a deep obsession with what drives growth. At Billease, I’ve built and led a high-performing team I’m truly proud of. I’m a people person by nature. I love helping others grow, creating a culture of trust, and managing without micromanaging. I believe great teams thrive when you give them ownership, clarity, and the space to do what they do best. I'm hands-on when I need to be, strategic when it’s time to zoom out, and always curious. Whether it's paid media, funnels, creative, OOH or experimentation, I treat every budget like it's my own and constantly push for smarter, more efficient growth. I’ve also got an entrepreneurial soul. Earlier in my career, I co-founded a social networking app with friends. It was chaotic, exciting, and one of the best learning experiences of my life. I love building things from scratch, especially when they have the potential to change lives, unlock value, or empower others to grow. If there’s one thing I’ve learned, it’s that great marketing is part data, part instinct, and a whole lot of persistence. I take full ownership of the results and am always asking: how can we make it better? If you’re into data-driven growth, marketing, performance marketing, paid media, team building, startups or just enjoy building cool stuff, I’m always happy to connect! Chief Marketing Officer | Head of Marketing | Performance | Paid Media | CMO | Acquisition Manager
Chief Marketing Officer at Billease. #1 Buy Now, Pay later app in the Philippines with more than 10M users and CMO of Balikbayad - Fintech & Tech Industry Growth by +600% in the past 4 years, Revenue by 11x. More than 10M users From 25 employees to +2500
• Manage digital campaigns for different clients • Social Media campaigns for different companies. • Manage digital paid media campaigns for different clients. Facebook & Instagram Ads, SEM (Google Ads), Linkedin Ads, Twitter Ads. • SEO (Search Engine Optimization) by evaluating the proper use of their site, key words analysis and others • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems • Advising new businesses on formation • Google Analytics, Google Ads and others. • Growth hacking techniques. • Product, Operations & Project Management • Web Usability, UX, Web and app design. Some of the companies and projects I have been involved: Sheltair, Instamaki, Podo, Dribo, Reby, Sharify, Fulltip, GoWe, Civic Abogados, TuCrucero.com, Dulzuria, Dinbog.com, Screen Media Group's clients, StefyActiva, Florida Pro Cycle, and other projects. Tools: Facebook & Instagram Ads, Google Ads, Twitter, Linkedin Ads, TikTok Ads. Doubleclick. Google Drive. Google Data Studio, AppsFlyer, Moengage, Google Console, Firebase, AppleConnect, Slack, Trello, Podio, Asana, Clickup, Notion
Global Acquisition Manager and Paid Media for more than 100 countries Increased conversion rates from 7% to 23% in 6 months, also doubled ROAS and 40% lower CPA. Volume 3x,
Digital Marketing and Paid Media Manager, Performance Manager at Fly Me To The Moon, a digital marketing agency. • Manage and guide a team of 10 digital marketing specialists. • Optimization for the performance campaigns. • Coordinating and strategizing with the team of digital, account executives, designers and copywriters. • Manage digital paid media performance campaigns for different clients. Facebook & Instagram Ads, SEM (Google Ads), Linkedin Ads, Twitter Ads. • Manage strategies for different types of objectives. Leads, downloads, purchases, traffic and engagement. • SEM with Google Ads: Search and Display, Youtube, Shopping, App downloads. • Analysis, monitoring and reporting for the optimization of campaigns: Google Analytics, Facebook Analytics, Google Console, Data Studio, Firebase, DoubleClick, Excel and internal analytics. • Optimizing the process of the digital department. Some of the accounts: Barceló Hotels (+40 hotels), Aliexpress, Kaiku, Axa Seguros, Direct Seguros, Aserta, and others.
Created a social network with more than 30k organic users and more than 10k places.