Barcelona, Catalonia, Spain
Passionate retail designer with a keen eye for art, fashion, and ephemeral spaces. Experienced in retail design, stands, and visual merchandising across fashion, beauty, and sports brands. Specializing in creating captivating brand experiences that resonate with customers. Let's connect and discuss how we can elevate your retail environment together.
Overseeing the design and retail experience of the entire Lifestyle division, ensuring coherence, creativity, and strategic relevance across all brands and markets. Leading the development of global retail concepts, from trend analysis and consumer insights to the creation of innovative design proposals, POS materials, and implementation guidelines that strengthen each brand’s identity. Supervising international rollouts to guarantee consistent execution worldwide, working closely with cross-functional and regional teams to elevate brand presence at every touchpoint. Designing and optimizing planograms and in-store experiences to enhance visibility, storytelling, and commercial performance. Driving omnichannel and consumer-centric activations—both strategic and tactical—to boost engagement and support key launches in markets such as Spain, Latin America, and the Middle East. Supporting the expansion of the team and contributing to the creative and strategic vision of the division as it continues to scale.
Development of the retail concept for the fragrance launches of Adolfo Domínguez and United Colors of Benetton. This involves market trend analysis and the creation of strategies that respect the identity of each brand. Creation of creative proposals, promotional materials, and guidelines for launches in stores. This includes designing attractive point-of-sale materials and developing guidelines for the sales team. Supervision and approval of global implementations to ensure brand coherence across all markets. This involves working closely with international teams to ensure consistent execution of launch strategies. Design of specific planograms for each launch. These planograms are designed to optimize product presentation in stores and maximize sales. Development of tactical marketing activations to boost sales and launches in key markets such as Spain, Latin America, and the Middle East. This includes planning and executing promotional events and other initiatives to increase product visibility at the point of sale
Designing Global VM Campaigns and Guidelines: Spearheaded the conceptualization and development of visual merchandising campaigns and guidelines on a global scale. Working with all our globals cross-functional teams to ensure alignment with brand identity and market trends, resulting in impactful in-store experiences. Designing and Producing Point-of-Sale Elements: Created visually compelling and strategically effective point-of-sale materials, from signage to displays, to enhance brand presence and drive sales. Utilized innovative design techniques and materials to captivate customers and highlight key products. Designing and Implementing New Retail Points: Played a key role in the design and implementation of new retailers, leveraging market insights and consumer behavior to optimize layout and enhance customer engagement. Collaborated with architects, contractors, and internal stakeholders to deliver high-quality, on-brand store environments. Designing and Managing Events: Orchestrated successful events from concept to execution, including product launches, store openings, and promotional activations. Oversaw logistical details, coordinated with vendors, and managed budgets to ensure seamless and memorable experiences that resonated with target audiences.
Art direction and multimedia team management for Andrés Sardá Fashion Shows FW18, SS18. Creation of concepts and art direction for the design and production of: Pronovias: "In Bloom," Carla Ruiz SS19, Jesús Peiró SS19, and Dolores Cortés SS19. Planning and coordination of the backstage for Barcelona Bridal FW18.
Design and coordination of Visual Merchandising campaigns, in-store communication, and development of manuals for national replication for brands: Voit, Sephora, and Under Armour. Design and implementation of furniture, Shop in Shops, and stores for: Under Armour, Tropic, Harley Davidson, and Deportes Martí. Implementation of storefront displays for Coach following global Visual Merchandising guidelines.
Design of stands at trade fairs for the Caterpillar brand. Direction and creation of brand identity for Tonica. Design and installation of furniture for the sale of new products for Medifast. Supervision in the production and assembly of all design proposals from the agency.