United States
Commercial sales leader with over 15 years of experience driving revenue growth, leading multi-channel teams, and executing go-to-market strategies within the building materials and commercial roofing industry. Proven track record of scaling regional businesses, strengthening specification presence, and aligning field execution with broader corporate objectives across contractor, distribution, and retail channels.
• Provide strategic leadership for a $56M+ commercial roofing business, directing a team of 9 Territory Managers and aligning execution with regional and corporate growth objectives • Drive market penetration and specification growth by influencing contractors, architects, consultants, and building owners • Lead cross-functional product commercialization initiatives with marketing, production, and logistics, $4M+ in incremental revenue • Orchestrate new product launches, delivering $6M+ in revenue within 8 months through aligned go-to-market execution • Strengthen distribution partnerships and key regional leaders improving pipeline visibility and project conversion rates • Implement KPI-driven performance frameworks, increasing team productivity, accountability, and forecast accuracy • Deliver technical presentations and training to position solutions and increase long-term customer adoption
• Managed a $12M commercial territory, driving growth across East and North Bay markets • Secured competitive project wins through strategic pricing, contractor alignment, and distributor engagement • Strengthened relationships with contractors and distribution partners through training and consistent field support
• Directed a multi-state sales organization of 9 representatives across the Western U.S., supporting retail, distribution, and contractor channels • Led execution within The Home Depot and Lowe’s, optimizing merchandising strategy, inventory management, and in-store performance • Scaled a roof coatings program across 650+ locations, driving category growth and expanding market share • Built and implemented forecasting and inventory planning tools, aligning demand with supply chain and improving in-stock performance • Partnered cross-functionally with marketing, product, logistics, and HR teams to ensure successful product launches and field execution • Developed and mentored 25+ sales professionals, with multiple team members achieving Presidents Club recognition • Influenced product positioning and retail marketing strategies based on field insights and customer behavior
• Managed a $1.5M territory across Northern California and Northern Nevada • Grew sales through new customer acquisition and account expansion, delivering $330K+ in incremental growth • Utilized CRM analytics to identify opportunities and improve sales pipeline management
• Assist building owners in keeping a leak-free environment through inspections, proactive maintenance, restoration and responsible roof replacement. • Develop roof management plans and come up with unique solutions to meet the particular challenges of each roofing situation. • We use a combination of repair and unique restoration options, we try to minimize costly and roof replacement projects. Our goal is to extend the life of your roof assets. • We will work with building owners to provide the best, long lasting, and sustainable roof system.
• Led multi-region sales execution across the Pacific Northwest, managing product lines and field operations • Increased regional revenue by 13.8% to $11.8M through product launches, promotions, and execution strategy • Delivered large-scale product training programs for retail partners and internal teams • Developed reporting tools and trained new field managers to improve consistency and performance