Joris Vrij

Director | Digital Transformation & AI Innovation | Turning Strategy into Measurable Value | AI, Automation, Operating Models, Managed Services | Purpose‑Led Leader

Upper Bucklebury, England, United Kingdom

About

I lead large‑scale transformation that turns strategy into measurable value. Over 28+ years across consulting, telecoms, and enterprise operations, I’ve delivered outcomes that simplify complexity, embed AI/automation, and lift productivity while building inclusive, high‑trust teams. What I’m known for: bringing clarity and decisive action to complex change—especially when others hesitate to speak up. I unite senior stakeholders around a small number of bold priorities, redesign operating models, and hard‑wire adoption so benefits persist long after the project ends.

Experience

  • Director Digital Transformation PwC Operate at PwC
    Jul 2022 - Present · 4 yrs

    In my role at PwC, I led digital transformation efforts that significantly improved client operations. By collaborating with diverse teams, I implemented AI solutions that not only enhanced efficiency but also fostered innovation. My focus on upskilling teams in AI technologies helped unlock new value streams, driving sustainable growth for our clients.

  • Head of Digital transformation - Radical Simplification & Automation at Vodafone
    Oct 2018 - Jul 2022 · 3 yrs 10 mos

    In my role at Vodafone UK, I led the digital transformation efforts aimed at simplifying and automating processes to enhance overall efficiency. By focusing on eliminating redundancies, I significantly improved both customer and employee experiences while achieving cost leadership. My initiatives contributed to a more agile and digitally-driven organization, fostering growth and innovation.

  • Ericsson (4 yrs 7 mos)
    • Program Director
      Mar 2017 - Sep 2018 · 1 yr 7 mos

      I led a global initiative to redefine Managed Service delivery, achieving remarkable results in operational efficiency and cost savings. • Implemented advanced business analytics to drive process improvements and automation. • Delivered a cost reduction of over 1.5 BSEK and run rate savings exceeding 2 BSEK in 2017. • Ensured exceptional service quality with no customer escalations, reinforcing client trust and loyalty.

    • MS COO
      Mar 2014 - Feb 2017 · 3 yrs

      I successfully drove operational excellence and customer satisfaction as MS COO at Ericsson, enhancing our strategic partnership with a major telecommunications client. • Directed the Managed Service Operation, ensuring seamless delivery execution and high performance. • Implemented effective change leadership strategies during transitions, optimizing service delivery. • Cultivated strong relationships with stakeholders, resulting in improved contract negotiations and business development opportunities.

  • Manager Products & Architecture at KPN Networks & Services Mobile
    Jan 2011 - Mar 2014 · 3 yrs 3 mos

    I led transformative initiatives at KPN Networks & Services Mobile, focusing on product management and team development. • Oversaw an annual budget of over €100 million, ensuring strategic allocation for maximum impact. • Introduced a customer-centric approach, shifting team focus from technical to market-driven solutions. • Achieved significant milestones, including the first LTE launch in the Dutch market and successful network modernization.

  • Manager Mobile Voice Business Market at KPN
    May 2009 - Jan 2011 · 1 yr 9 mos

    I successfully led initiatives to optimize KPN's mobile voice offerings, resulting in measurable improvements in customer engagement and revenue growth. • Introduced new pricing models that attracted a broader range of business customers. • Launched a comprehensive service portfolio that addressed diverse client needs and preferences. • Enhanced team collaboration and strategic planning to align with market trends and customer demands.