Amsterdam, North Holland, Netherlands
Global Media & Procurement leader with 20+ years in Media & Marketing optimization. Building high performance teams delivering breakthrough Marketing & Media efficiency and effectiveness initiatives at scale. Strong track record in digital and operating model transformations for global organizations in FMCG, Beauty, Automotive and Finance. - A&CP Excellence & Marketing Mix Modeling - Data driven Consumer Engagement investment management - Global Media strategy & Agency management - Procurement, Commercial excellence, sourcing strategies & value creation - Strong connector & collaborator with a wide global network - People developer and mentor
Supporting high potential young female associates to unlock their potential. Providing support on navigating their role and career progress, helping them to achieve personal and professional growth.
Auditing advertising campaigns.