Joris van Woerkom

GTM Operator | 2x Exit | I build, validate & scale international GTM

Rotterdam, South Holland, Netherlands

About

I help companies that win at home but can’t get international growth moving. Most teams grow fast domestically, then hit a wall abroad: no focus, no real validation, and everyone too stretched to fix it. That’s why you don’t need another consultant; you need an operator who jumps in, diagnoses what’s blocking revenue, validates the motion in the field, and builds the engine that scales. How I help • Find the bottlenecks slowing international revenue • Focus the team on the motion that converts • Validate it with paying customers • Close the first deals • Build the GTM machine and hand it over No big consultancy playbooks. No “best practice” decks lost in SharePoint. Just hands-on execution until the motion runs. Work spans maritime tech, industrial SaaS, compliance automation, offshore environmental tech, and AI/IDP workflows. Different sectors, same pattern: focus, validate, scale. If your international growth is stuck and you need someone actually to fix it, reach out. Forward, Always

Experience

  • Sinay (Caen, Normandy, France · Hybrid)
    • CRO a.i.
      Jan 2026 - Present · 6 mos

    • GTM Operator | International Expansion
      Aug 2025 - Dec 2025 · 5 mos

  • Founder | GTM Operator at GTM GEARS
    Dec 2024 - Present · 1 yr 7 mos

    I help scale-ups and PE/VC-backed teams get international growth moving. I step in as a GTM operator, validate what works, close early deals, and push the organisation to focus and execute. I run short, 4–6-month cycles and hand over once the motion runs.

  • GTM Operator | Focus & Validate GTM at Sealenic
    Dec 2024 - Present · 1 yr 7 mos

  • GTM Operator | Scale International GTM at Tilla
    Dec 2023 - Present · 2 yrs 7 mos

  • GTM Operator | International Expansion at ARCHEIOTHIKI SA
    Aug 2025 - Jun 2026 · 11 mos