Eindhoven, North Brabant, Netherlands
Marketing that connects, inspires and drives change. With over 25 years of experience as an entrepreneur, strategic marketer and brand builder, I believe marketing goes far beyond campaigns or communication. It is the strategic compass of the organization, connecting strategy, people, products and the market. At Lumosa, we believe in a world without energy waste. A world where smart technology and conscious choices lead to maximum efficiency without exhausting the planet. From high-power LED lighting to intelligent charging and energy systems, we develop products and software that help people use energy smarter. Within that vision, marketing plays a key role, not as an island but as a connector between technology and humanity. My mission as CMO is to bring the outside world in and successfully bring Lumosa to the world. As a leader, I focus on creating the conditions for people to grow, thrive and use their talents to make a difference. Do what you love, do what you’re good at, and contribute. That is what work and leadership mean to me.
We believe in a world free from energy waste. A world where technology and smart choices unlock the full potential of every kilowatt, without exhausting the planet. At Lumosa, we contribute to that future. We design and build smart products and software that maximize every kilowatt. No waste, no unnecessary steps. Everything we do is focused on efficiency and minimal waste, from lighting and storage to charging solutions and intuitive software that connects it all. Everything we create is built in-house. With specialists in mechanics, electronics, and software, we build solutions that work technically and in practice. Always with the future in mind. And we never do it alone. As a family business, we believe in collaboration. We listen, we think along and we stand alongside our partners. Together, we accelerate the energy transition. Here and now. Doing better today, for the generation of tomorrow.
I’m a member of the Marketing team at NSVV (Dutch Foundation for Lighting Science), the leading authority in the Netherlands on daylight and artificial light, indoor and outdoor lighting. Within the Marketing team, I support other core teams and help to share and showcase lighting knowledge more broadly in the market. We also provide a platform for meaningful applications of light and its impact on people’s lives. After all, light is energy – and without light, there is no life.