Joris De Bruyne

CEO at EyeSee

Antwerp, Flemish Region, Belgium

About

Joris proudly leads behavioral insights frontrunner EyeSee. He is an insights practitioner & likes to discuss with you how to understand Packaging, Shopper, Advertising, ... from a System1 angle. Supportive, curious & conscious builder. ​Enjoying developing EyeSee from startup to scaleup. ​ ​15y of experience in Innovation Consultancy and Insights for FMCG/OTC/Cosmetics/Tech clients​. Face of EyeSee's awards in Tech & Insights including: - Most Sustainable Growth by Deloitte - Insight 250 (global leaders & innovators)

Experience

  • EyeSee (13 yrs 3 mos)
    • Chief Executive Officer
      May 2023 - Present · 3 yrs 2 mos

      EyeSee is a tech-driven behavioral research company providing predictive insights for shopper, advertising, innovation and e-commerce optimization.

    • Partner
      Apr 2013 - May 2023 · 10 yrs 2 mos

      Understand behavior, grow further! EyeSee is one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. We use the unique combination of remote explicit and implicit methods to unlock the next level insights for our clients. Through highly effective technologies such as online eye tracking, facial coding, virtual shopping, and survey, we measure the impact of shopper marketing, advertising, digital, and innovation. For research purposes, respondents use their own devices (computers and mobile phones), thus cutting down time, costs, and enabling testing on a global scale. Our teams conduct studies in more than 50 countries. We had the privilege to work with global brands in a myriad of industries, some of which are Johnson & Johnson, Twitter, Microsoft, Viacom, Nestlé, and many others.

  • Founding member - investor/operator/head of portfolio at Syndicate One
    Feb 2022 - Present · 4 yrs 5 mos

    Syndicate One is an international network-driven fund making early-stage investments into high-potential Belgium-based and Belgian-founded tech startups. The team pools valuable expertise, a vast international network, and smart seed capital from an impressive group of experienced founders, operators and professional investors to help young Belgian startups reach the next level. Additionally, Syndicate One frequently launches targeted initiatives to strengthen Belgium’s tech ecosystem, such as the first standardised convertible note agreement fit for the Belgian market, the ‘State of Belgian Tech Report’, and industry events. In its first four years, Syndicate One has invested in two unicorns, Aikido Security and Fundamental, as well as high-growth companies like Techwolf, Conveo, Sirona Technologies, Donna, Tekst, Cosmic Aerospace, Powernaut, SAPI, Mindoo and other promising startups.

  • Operations Director / Program Director at Venture Spirit
    Jul 2010 - Dec 2012 · 2 yrs 6 mos

    Venture Spirit (first Addestino spin-off) is a unique business game to engage people and stimulate innovation and entrepreneurship within large organizations. Responsibilities: · Managed client projects through pre-sales process, project & account management, executive steering reporting, employee coaching/training and in-company event management · Served as the internal link between sales, operations, R&D and product management · Delivered & managed successfully up to 4 parallel client projects in various industries/ Managed following client projects: - Philips Research (electronics), global - Johnson&Johnson (pharmaceutics), global - Alcatel-Lucent (communications), global - TE Connectivity (telecom), global - Thales (defense), NL - KBC (banking), BE - Barco (technology), global

  • Consultant at Addestino Innovation Management
    Jul 2009 - Jul 2010 · 1 yr 1 mo

    Addestino is management consulting boutique with a track-record to deliver innovation to its customers, end-to-end, from idea to market. Innovation consultant: · Consulted on new business modelling, marketing & strategy · Analysed the business potential of a new technology developed at university level · Studied the valorisation process of a university faculty Project manager Battle of Talents (online business plan competition for students) · Co-found the largest student business plan competition in the BeNeLux (1000+ participants/year) · Partnered and worked closely together with Flanders DC & UNIZO · Managed sponsor, media & university accounts