Joris Beerda, FRSA

Co-founder and CEO of The Octalysis Group. World’s leading practitioner of Octalysis, and Enterprise Gamification authority. Leading voice on AI Engagement design and innovation.

Fremont, California, United States

About

An accomplished Behavioral Scientist and User Engagement Leader, I specialize in gamification and human-focused design. With expertise in Octalysis, I've made my mark as an international keynote speaker and am a proud Fellow of the Royal Society of Arts. "Octalysis transforms IMPORTANT tasks into ENJOYABLE experiences, and ENJOYABLE activities into PRODUCTIVE endeavours." I lead a premier design consultancy focused on behavioral science and gamification. We're committed to driving product and employee engagement around the globe, serving industries such as banking, telecommunications, technology, manufacturing, and mobility. Under my leadership, we have assisted numerous businesses in achieving remarkable user engagement ROIs: Skyrocketing sales by up to 712% Enhancing KPIs by 60% Amplifying community interaction by 300% Delivering a DAU of 94% Securing a K factor of 500% I have spearheaded the launch of several pioneering apps, effectively changing the way people learn on mobile devices. I've managed development teams across diverse locations including Australia, Brazil, China, Germany, France, India, and the United States. Recognitions include: Winning the Best Gamification Project 2018 for a project that drove 30% sales growth, 60% KPIs, and 300% community engagement. Gamification Guru in 2015, 2016, and 2018 (Yu-kai Chou) Best Gamification Community for FB Octalysis Explorers With my team, we have garnered global experience in employee and product engagement, working virtually and directly with client teams onsite. With over 15 years of high-level management experience across various cultures, I have primarily worked in Asia, managing multi-billion dollar businesses. My competencies include business development and crafting marketing and sales strategies and training. I've built my career across various sectors such as government, consulting, oil and gas, banking, and human resources (HR), engaging with both high and mid-level clients. As an EMBA and MA holder from notable universities, I've spent 15 enriching years in Asia and 10 in Europe/USA. I've led successful engagements in various parts of the globe, including Afghanistan, Australia, Bahrain, Bangladesh, Belgium, Brunei, Burundi, Cambodia, China, DRC, Egypt, Germany, Hong Kong, Japan, Jordan, Laos, Malaysia, Netherlands, Pakistan, Thailand, UAE, USA, and Vietnam.

Experience

  • The Octalysis Group (13 yrs 7 mos)
    • Chief Executive Officer, FRSA
      Aug 2021 - Present · 5 yrs

    • Managing Director
      Jan 2013 - Jul 2021 · 8 yrs 7 mos

      Responsible for worldwide Octalysis project implementation. Projects creating customer and employee engagement ROIs of 100 - 300% Renowned Keynote Speaker at major conferences worldwide. Implement (design and PM) Gamification Projects in Banking and Finance, Insurance, Telecom, Technology, Manufacturing, Government, NGOs and start up companies worldwide. Co-founder of The Octalysis Group with #1 ranked Gamification Guru Yu-kai Chou

  • Global Head at Energy Select Group
    2011 - Feb 2013 · 2 yrs 2 mos

    The Energy Select Group is a global Advisory and HR consultancy firm, specializing in offering virtual HR engagement solutions for employee engagement as well as virtual education and learning solutions. We undertake strategic reviews, security analyses, political analyses and project management for companies, governments and NGOs around the world. In addition we have an edge in remote and virtual consulting solutions for our clients, where we create engagement in operations and design teams in oil and gas clients offices and field bases.

  • General Manager at Brunel
    Feb 2010 - Sep 2011 · 1 yr 8 mos

    I managed an office of around 70 professionals and was responsible for PnL generated in our business lines Virtual HR Solutions for offshore operations, Operations Management and Business Development, Recruitment and Inspection, . In addition, I am responsible for Business Development in China and Vietnam, Indonesia and Malaysia. Serviced every oil major and EPC and have a presence in every oil and gas project of note. Geographically our office services across the APAC region, as well as our Global Accounts with Exxon Mobil, Chevron and other large players.

  • Head Asia at Huxley Associates
    Aug 2006 - Aug 2009 · 3 yrs 1 mo

    * Started up and ran the Asia Office for Huxley Associates (SThree) * Driving First Virtual HR Consultancy Solutions Business in Asia * Successful hands-on overall manager * Responsible for PnL, business development (SLAs) and personnel management * Banking, Oil and Gas and IT * Serving all major MNCs in Asia (focus on China/Hong Kong, Singapore and Tokyo)

  • Senior Manager Advisory Services at Pricewaterhouse Coopers
    Sep 2004 - Aug 2006 · 2 yrs

    * In charge of setting up and managing an Advisory Unit on International Development * Worked with the United Nations and World Bank Group to create engagement, efficiency in programs and institutions * Special emphasis on Gender Equality and Governance issues * Based out of The Netherlands and New York/Washington * Generated USD 10 mln in revenues * Project, programme and personnel management of highly skilled consultants