Lopik, Utrecht, Netherlands
I am an internationally experienced executive and board-level leader with over 20 years of global leadership experience across FMCG, combining enterprise-scale people leadership with P&L, strategy and transformation responsibility. I have operated at the heart of executive decision-making as EVP & Chief Human Resources Officer and Executive Committee member of Carlsberg Group, and as CEO / Managing Director of complex, multi-market businesses across Europe, Asia and Latin America. My work consistently sits at the intersection of leadership, governance, culture and value creation, particularly in moments of strategic transition. My track record includes: • Repositioning HR as a trusted, business-critical function at Group level • Advising Boards and Chairs on CEO and CFO succession, executive team design and governance • Leading large-scale organisational and cultural transformations • Delivering P&L performance and commercial discipline in global businesses • Executing complex M&A and post-merger integrations with tangible value creation In recent years, I have complemented my corporate executive career by serving as Principal of a historic country estate, leading its strategic transformation into a super-premium hospitality and meetings platform. This role reflects an owner-mindset approach to leadership, encompassing governance, brand positioning, capital allocation, partnerships and long-term value creation. I am currently open to: • Executive leadership roles (CEO, CHRO, or broader general management) • Ad interim mandates, particularly in executive succession, leadership development, transformation and governance • Non-executive and advisory board roles, especially where people, culture, integrity and leadership maturity are critical to enterprise performance I am at my best where leadership quality, organisational culture and strategic execution determine the trajectory of the business.
Strategic transformation of a centuries-old estate into a high-value, super-premium hospitality and meetings platform. • End-to-end accountability for governance, brand repositioning, partnerships and operations • Owner-led value creation with long-term asset perspective • Application of board-level leadership, capital discipline and stakeholder management in an entrepreneurial setting
EVP & Chief Human Resources Officer | Executive Committee Member 2021 – 2023 • Full executive responsibility for global HR across the Group; advisor to CEO, Supervisory Board and Chair • Led CEO and CFO succession processes, strengthening governance and leadership continuity • Repositioned HR as a strategic business partner and restored executive trust • Embedded Group-wide Leadership Expectations and inclusive culture framework • Delivered scalable HR operating model and major HRIS integrations
CEO & Managing Director – Export & License Division 2019 – 2021 • P&L responsibility for 100+ markets globally • Reorganised global operations and strengthened commercial discipline • Personally managed high-stakes partner relationships in complex markets • Ranked Top-10 EBIT contributor in the Group with highest profit per hectolitre
• Strategic advisor to CEO and Board • Led global M&A, integrations and strategic initiatives • Supported turnarounds in underperforming markets
• Full P&L and governance responsibility in a complex political and economic environment • Integrated operations, improved transparency and strengthened external relations • Elevated operational quality and developed the market into a regional talent hub
2010 – 2013 • Led post-merger integration of 15 operating companies • Delivered €164M in synergies ahead of schedule • Senior commercial leadership with €2.2B revenue responsibility
Main achievements: Leading National and Key Accounts Sales Division and building the Trade Marketing Department/function, with main challenge of re-orienting the company to consumer oriented entity, definition of the channel strategy and developing powerful and innovating merchandising materials. Responsible for managing the launch and promotion agenda on a national level, development of Key accounts and lead CM retail strategy (11,000 stores). Member of the Executive committee of Cuauhtémoc Moctezuma, Head of Key and National Accounts Sales, 4 channel directions, including CM Retail Division with 11.000 owned retail stores. Position managed beer volume over 6 M Hl, budget of €86 M, senior Leadership Team of 5 direct reports, 900 indirect.