Antwerp Metropolitan Area
I build and scale businesses at the intersection of health, retail and technology. My sweet spot: turning strategy into repeatable execution—with clear KPIs, accountable teams and strong partner ecosystems. At Yoboo,I'm leading an end-to-end go-to-market spanning B2P (pharmacies), B2B (corporates) and B2C, combining service design with commercial rigor. Before that, I ran Belgium & Netherlands for Newpharma, and held leadership roles in omnichannel retail, operations and innovation.
As the CEO of Yoboo, I lead a dynamic team dedicated to revolutionizing the Pharmacy retail industry through innovative solutions and focus on lifestyle as the best medicine. With a clear vision for transforming customer care, I oversee all aspects of our operations, from strategic planning and business development to product innovation and stakeholder engagement.
Managing Belgian & Netherlands business & team for ecommerce activities of Newpharma, the online pharmacy.
- Responsible for strategy and roll-out of Digital channel in Belgium - Responsible for the evolution of store concept
- Responsible for a team of 24 Head pharmacists and 85 collaborators - Responsible for turnover and budgets of 24 salespoints - Acquisition of new pharmacies & teams and integration in Lloydspharma Group
- Management of the roll-out of the EPN concept over the Belgian pharmacy network - Management of project team, budget and suppliers - Analysis of the impact of the project on sales, turnover and EBIT