Joris Brandely

Global Football Sports Marketing at New Balance

Netherlands

About

Self-driven Sports Marketing Manager with a proven track record of delivering high quality work in fast pace environments. Experienced in Partnerships and Sponsorships, Brand Marketing, Relationships Management, Event Management and Hospitality. Creative problem-solving mentality, international mindset, integrity, collaboration, confidence and creativity developed by working and studying Sports Marketing and its Management in 5 different countries and various international companies (Sponsor, Club, Stadium, Sportswear Manufacturer)

Experience

  • Global Football Sports Marketing at New Balance
    Feb 2025 - Present · 1 yr 6 mos

    Football players identification, talent pitch, negotiation, servicing Coordination of EMEA players strategy Support on clubs portfolio

  • adidas (7 yrs)
    • Brand Partner Integration
      Nov 2021 - Feb 2025 · 3 yrs 4 mos

      Coordinating the integration of brand partners into brand and product campaigns. Facilitating the integration planning processes’ ongoing improvement (BTO). Responsible for the info alignment and coordination of the newly built BPI team.

    • Manager Global Brand Communications Football | Membership activation
      Mar 2023 - Jun 2023 · 4 mos

    • Global Sports Marketing | Horizontal Concepts
      Jun 2020 - May 2022 · 2 yrs

      Omnichannel Servicing of adidas Portfolio • Ensuring the premium omni-channel servicing of adidas athletes across categories. • Managing the athlete credit card program’s operations and future developments. • Improved card creation/loading and info sharing processes w/ SpoMa community. • Supporting short and long-term products related servicing requests.

  • Social Media Manager at Inkospero
    Oct 2016 - Sep 2018 · 2 yrs

    In charge of Alban PLACINES, Stade Toulousain's rugby player - TOP 14. • Community promotion and digital management including data and analysis. • Social media efforts resulted in more press conferences and tv reportage. • Match-day graphic content creation.

  • Supporter Liaison Officer at West Ham United FC
    Feb 2017 - Jul 2017 · 6 mos

    • Helped creating a safe environments for supporters. • Provided accessibility support and information to home and away fans • Took notes of and assisted all fan comments, suggestions and complaints. • Provided reports and feedback to the Supporter Services Manager in order to improve the fan experience.

  • Wembley VIP Boxes waiter at Wembley National Stadium Ltd
    Feb 2017 - Jun 2017 · 5 mos

    • Provided outstanding guest experience on match-days and special events.