Panama
I am a web and mobile application developer specializing in Ruby on Rails (with over 15 years of experience). I have extensive experience building mobile apps and working across multi-language disciplines. I am currently focused on A/B testing, experimentation, and conversion rate optimization (CRO) to drive data-informed product decisions and enhance user experiences.
As Lead Developer for the Conversion Rate Optimization (CRO) team, I define and execute the technical strategy for experimentation and optimization, delivering scalable, high-impact solutions. Key contributions: Technical Leadership: Led end-to-end development and deployment of A/B and multivariate tests on web and mobile, ensuring performance and reliability. Frontend Implementation: Built intuitive UIs with React and SCSS for experiments and features. Used advanced DOM manipulation to support complex, dynamic test scenarios. Standards & Best Practices: Established consistent test architecture, version control, and workflow standards to improve efficiency and code quality. Tooling & Infrastructure: Introduced modern tooling like AWS Lambda and DynamoDB for scalable, serverless test execution and data storage. API & Integrations: Developed integrations with internal tools and third-party services (e.g., Zapier) to support dynamic experiments and real-time data flow. Problem Solving: Devised creative solutions to overcome platform/tooling limitations, maintaining momentum and delivering results. Documentation: Authored detailed guides, reusable snippets, and maintained a team wiki to improve onboarding and promote consistency. Collaboration: Partnered with Product, Design, and Analytics to align on business goals, accelerating test velocity and impact. Mentorship: Provided code reviews and technical guidance, fostering a culture of learning and continuous improvement.
With a client-first approach, I build my career as a full-stack developer dedicated to understanding and exceeding the unique needs of every organization I work with. My experience spans iOS and Android development, team leadership, and direct collaboration with clients to deliver impactful digital solutions. I always prioritize client goals and satisfaction. Clients I work with include: Canon Panamá Smithsonian Tropical Research Institute Fundación MarViva Foodie Market Plásticos Generales S.A. I prioritize client needs at every stage, ensuring solutions are tailored to specific business objectives and challenges. I work directly with clients to gather requirements, provide technical guidance, and maintain transparent communication throughout each project. I deliver full-stack development services, building both web and mobile applications with a focus on usability and client value. I specialize in iOS and Android app development, from initial concept through launch and ongoing support, always aligning with client expectations. I hire, manage, and coordinate multidisciplinary teams to assemble the right expertise for each client’s project. I oversee all phases of the software development lifecycle, ensuring deliverables meet client standards for quality, security, and performance. I build long-term client relationships through reliability, responsiveness, and a commitment to delivering results that exceed expectations. I stay current with emerging technologies and industry trends to offer clients innovative, future-ready solutions. I foster a collaborative environment within teams, always keeping client satisfaction as the top priority.
As a co-founder and equal partner, I helped lead a company focused on delivering fullstack development solutions with a strong emphasis on client satisfaction. My role encompassed iOS and Android app development, direct client engagement, and team leadership. Co-founded and managed a company specializing in fullstack development for web and mobile platforms. Led iOS and Android app development projects, from concept to deployment. Worked directly with clients to understand their needs and deliver tailored solutions. Collaborated with equal partners on strategic decisions and company growth. Managed multidisciplinary teams to ensure high-quality project delivery. Oversaw the software development lifecycle, maintaining standards for code quality and performance. Fostered strong client relationships through clear communication and reliable service. Adapted to new technologies to provide innovative solutions. Contributed to team building and process improvement.
Zombie Walk, M.O.S.T.R.O., Grainjaus, Desliz Sónico, Cupido Debe Morir, Matador and more.
Tailored web applications development with Ruby on Rails and PHP iPhone and Android applications development with Titanium Studio