Madrid, Community of Madrid, Spain
• I am passionate about E-Commerce, Digital Marketing, Sales Strategy and Salesforce ecosystem applying to retail, hospitality, real estate and industrial environments with the goal of increasing sales, profitability and improving business models and creating new ones. • As a manager, I enjoy promoting continuous improvement and transmitting my passion for the projects I manage. This has allowed me to keep on learning continuously from people and companies, which I consider is the key to personal and professional success. • My business mission is to grow companies by boosting sales, reducing costs and controlling risks by means of digital technologies. • My business vision is to drive the digital transformation of companies by improving revenue, customer experience, loyalty and reducing costs to optimize EBITDA.
Bilingual Teacher for the subject of E-COMMERCE, DIGITAL MARKETING AND SOCIAL MEDIA DATA & ANALYTICS for the Business Analytics + ADE and ADE+Business Intelligence groups. • Machine Learning with Google Colab and Python applied to Digital Marketing and SMO. • Pricing, Customer Lifetime Value, NPS, ROAS, ROI, CPA, Churn prediction with Machine Learning. • Digital Marketing and E-Commerce Business Cases. Bilingual Teacher for the subject of CORPORATE INTELLIGENCE WITH SAS for the Business Analytics + ADE groups. • Showing how to use SAS software to carry out the complete Data cycle. • Using SAS to develop advanced Machine Learning analytical models with Python. • Using SaS for Data visualization throughout the entire Data life cycle.
• Chief Marketing Officer at Turing Dream (www.turingdream.com). ---Jun. 2024 An start-up of E-Learning and Private tutoring with a subscription business model based on LLMs management and closing the feedback loop to personalize customer learning. -Design of the 3-year business plan (CPA, churn, Revenue, Capex, Opex). -Raising capital with investment funds. -Development of the marketing plan (SEM, Influencers, Youtube, Social Media) -Development of the web, CRO and SEO strategy . -Sizing and development of the Salesforce ecosystem (Sales, Service, Marketing Cloud). • Retail, FMCG, automotive companies. ---Jan. 2024-Today Improving Commercial and Digital Strategy, Digital Marketing, Salesforce ecosystem (Sales, Service, Commerce, Marketing Cloud), Contact-Center management. Development of RFPs, RFQs. • Movistar Prosegur Alarmas-Digital Director ---Jun. 2023-Dic. 2023 Digital Marketing (SEM, SEO, Paid, Programmatic, Social), CRO, Commercial Strategy, Contact- Center management Salesforce (Sales, Service, Marketing), Google Ads, Google. Design of RFPs, RFQs and pricing negotiation with Accenture, H2O, Havas. • Girbau-Digital, E-Commerce and Salesforce Director ---Mar. 2023-Dic. 2023 E-Commerce design and management with Salesforce (Sales, Service, Commerce). Implementation of the Data & Analytics strategy (GA4, GTM) to improve conversión rate and reduce cart abandonment. Management of Capgemini consultancy firm. • García Carrión-Don Simón-Digital Marketing and E-Commerce Director ---Sept. 2022-Oct. 2022 Development and execution of the Digital Marketing strategy (SEM, SEO, Paid, Social, email), marketing campaign execution, CRM management.
Nubily is a Start-Up focused on E-Learning (www.nubilylms.com). I joined Nubily in 2017, up to now, as partner and CCO to transform the company digitally, drive eCommerce, and create a customer-centric business based on customer experience and loyalty, by commercially exploiting digital Salesforce ecosystem (Sales, Service and Marketing Cloud) and the application of advanced analytics from a commercial and sales point of view.
Digital Director. -Salesforce management (Sales, Service, Marketing Clouds). -Contact-Center management (AHT, FCR, FRT, AR, churn, NPS). -Data Management. -Campaign management (Google Ads, Facebook Ads, Linkedin). -Lead generation and nurturing through Salesforce Ecosystem. -SEO, SEM, SMO, paid and customer acquisition optimization (CPC, CPL, CPA, ROAS and ROI). Ecommerce Director. -Web technologies and design, Web-to-Lead. -Omnichannel Strategy. -Capex/Opex, P&L management.
-Ecommerce management (www.shopvestas.com) -Salesforce Sales, Service and Marketing Cloud management to enhance revenue, ROI, personalization and 360 customer view. -Marketplace management. -Digital Marketing.