Orlando, Florida, United States
As the Digital Analytics and Technology Manager lead the digital Analytics team responsible for defining and maintaining the Belcorp’s Analytics Framework and providing objective analysis that result into actionable insights, also lead a multidisciplinary team in charge of creating a best in class eCommerce channel. Report directly to VP of Technology, Brand Directors, CMO, VP of Sales and Sales Directors. Provided leadership in the areas of . _ Advanced Web and Mobile Analytics _ Experimentation and testing _ Voice of customer analysis _ Social Analysis _ SEO Analysis _ Technical solution architecture _ Agile project management
As the Digital Analytics Manager defined the functions and processes for the Digital Analytics team, started the culture for data driven decision and evangelized for digital analytics in a multimillion company. Report to Digital Strategy Director
Responsible for technical solution architecture and continuous improvement of sales web sites and initiatives. Participated in different strategic projects like Digital Strategy definition, Belcorp Brasil implementation.