New York City Metropolitan Area
As Global Head of Innovation and Digital Assets at Euroclear, I lead initiatives focused on how tokenization, distributed ledger technologies, and digital assets can support the evolution of financial market infrastructure. My work centers on enabling the institutional adoption of digital asset securities and advancing the role of digital currencies and stablecoins within trusted financial systems. Much of this work involves collaborating across the industry to help build the foundations of the next generation of financial infrastructure. It also includes contributing to broader industry initiatives and collaborations aimed at advancing the development of digital asset infrastructure across global capital markets. In this role, I work closely with financial institutions, market infrastructures, technology providers, and regulators to advance initiatives that support secure, interoperable, and scalable digital asset ecosystems. I am also actively involved in industry discussions and collaborative initiatives aimed at shaping common standards for digital asset market infrastructure. Beyond my executive role, I contribute to several industry initiatives. I serve as Founding Chairman of the Board and current Co-Chairman of the Canton Network Foundation, supporting the development and governance of the Canton ecosystem. I am also a member of the FinTech & Digitalisation Advisory Committee of the International Capital Market Association, contributing to discussions on the impact of innovation and technology on global capital markets, and an Ambassador of the Global Blockchain Business Council, supporting dialogue on the development of digital asset ecosystems. Earlier in my career, I held several leadership roles in international retail banking, focusing on mergers and acquisitions, restructuring, and digital transformation. I also served as CEO of two BNP Paribas subsidiaries in Morocco, DIGIFI, a regulated payment service provider, and DIGISERV, a digital factory, which I created and led as CEO as part of a broader effort to expand access to digital financial services in the region. Throughout my career, I have led transformation initiatives across different markets and regulatory environments, working with diverse teams and partners to help bridge traditional financial infrastructure with emerging digital financial systems. I also hold a PhD in Law, reflecting a long-standing interest in financial regulation, market infrastructure, and innovation.
Lead Euroclear’s global strategy and initiatives related to digital assets, tokenization, and distributed ledger technologies, working at the intersection of financial market infrastructure, regulation, and emerging technologies. In 2025, relocated to New York and expanded my responsibilities to include Head of Products Americas, overseeing product strategy and development across the region. My work focuses on advancing the institutional adoption of digital asset securities, stablecoins, and digital currencies, collaborating with leading financial institutions, market infrastructures, technology providers, and regulators to shape the next generation of financial market infrastructure. Areas of focus include: • Defining Euroclear’s digital asset strategy and innovation roadmap • Developing new capabilities supporting tokenized securities and digital asset infrastructure • Driving industry collaboration to enable interoperable digital asset ecosystems • Engaging with regulators and market participants to support safe institutional adoption of digital assets • Bridging traditional financial market infrastructure with emerging digital asset platforms
Founding Chairman of the Board of the Canton Network Foundation, the industry organization established to support the governance and development of the Canton Network, a blockchain infrastructure designed for financial market institutions. As the first Chairman, I helped establish the foundation and its governance structure, bringing together leading financial institutions, market infrastructures, and technology firms to collaborate on the development of a secure and interoperable blockchain ecosystem for institutional finance. In 2025, the governance structure evolved and I became Co-Chairman of the Board, alongside representatives from DTCC, continuing to guide the strategic direction of the foundation and support collaboration across the Canton ecosystem.
Member of ICMA’s FinTech & Digitalisation Advisory Committee, a group of senior industry practitioners representing financial institutions, market infrastructures, and technology providers. The committee contributes to ICMA’s work on the evolving impact of financial technology and digital innovation on international capital markets, helping inform the association’s priorities and initiatives in areas such as market infrastructure, tokenisation, data innovation, distributed ledger technologies, and new operating models across the capital markets ecosystem. Through this role, I contribute to shaping industry discussions on the future structure of capital markets, regulatory considerations, and the responsible adoption of emerging technologies across global financial markets.
As CEO of DIGIFI and DIGISERV, I led the creation and launch of two BNP Paribas digital entities in Morocco as part of the group’s strategy to expand digital services and innovation in the region. Both companies were designed, built, and launched within an ambitious timeframe, requiring entrepreneurial execution within a large international banking environment. DIGIFI operated as a regulated payment service provider, commercialized under the SmartFlouss brand, while DIGISERV served as a digital factory focused on developing and delivering both financial and non-financial digital services as part of a broader ecosystem approach. Key responsibilities included: • Building partnerships with financial institutions, fintech companies, merchants, and technology providers across the local business ecosystem • Working closely with regulators and industry stakeholders to support the launch of new digital payment services • Defining go-to-market strategies and scaling digital services to accelerate adoption and expand financial inclusion • Aligning product development with market needs to ensure strong client adoption and sustainable growth • Leading diverse and multidisciplinary teams in a multicultural environment while delivering tangible business outcomes • Supporting BNP Paribas’ broader digital transformation initiatives in the region The initiative formed part of BNP Paribas’ digital transformation strategy and was developed under close engagement with senior leadership and board-level governance at both group and local bank level.
Co-founded Findoor, a fintech venture incubated within the BNP Paribas innovation program now known as BNP Paribas Bivwak (first generation: IFS Alpha). Findoor was designed as a digital platform helping individuals and businesses navigate financial decisions and connect with the right financial solutions and professional advisors through a network of internal and external partners. At the core of the platform was a technology layer and matching engine capable of connecting client needs with relevant financial products and expertise, enabling a more transparent and efficient approach to financial advisory. The concept proved adaptable across different use cases, including in the agricultural business in Poland and wealth management services, demonstrating the versatility of the platform’s technology and ecosystem model. Findoor was selected as one of only seven projects in the first cohort of the program, chosen from several thousand internal initiatives across the group. The selection required a full-time commitment, leading me to leave my senior strategy role in Poland to focus entirely on developing the venture. Key contributions included: • Defining the product vision, business model, and go-to-market strategy • Building partnerships across BNP Paribas business lines and external ecosystem partners • Leading development of the platform and launching the first version within six months • Securing additional funding to continue development following the progress achieved and partnerships signed The venture remained active within the incubator for more than a year and contributed to the next phase of my career, ultimately leading to the opportunity to launch and lead BNP Paribas’ digital initiatives in Morocco.