San Francisco Bay Area
Building a future where technology augments rather than just automate, where we enhance human potential instead of trying to replace it. My focus: transforming product development to let teams focus on value creation over process management. I've had the pleasure of taking natural language applications all the way from inception to production for over a decade. Focused for a long time on enterprise automation and data preparation, I have successfully deployed hundreds of cutting-edge solutions for startups and F500 companies alike. Let's go on a trip down memory lane! During the 2010s, at Inbenta (acq. by Tritium), we deployed some of the first transactional chatbots across the US, APAC, and LATAM, leveraging semantic search to provide federated knowledge-sourced answers and interacting with client back-end systems. Now we call this area RAG / Tool use. At Directly (now Movate), we automated and distributed support, building a platform to create classifier models from client unstructured data, using Human-In-The-Loop pipelines to power chatbots, routers, and our own task distribution systems for gig workers to get rewards for training models. Now we call this RLHF. In 2023, we founded Integrait Solutions, using our experience taking AI applications to production to help companies of all sizes benefit from the new wave of available tools and models. Our clients benefit from our experience to analyze unstructured data, automate tasks, and deploy production-ready AI features. Whether it's internal assistants, fine-tuning models for custom purposes, or automating manual tasks, we've got you covered! Reach out if you want to bring AI's power to your workforce, product, and workflows. Let us help implement effective automation in your company and build the hybrid workforce that will propel your business's future. --- Although originally from Spain, I’ve called the US home for over a decade. My passion for languages and their processing by machines has fueled my career. From early experiments with basic bots in the 2000s to a whole career of deploying nlp/ai solutions, I have always been most interested in the idea of expanding human cognition. Outside of work, I enjoy traveling, personal projects, and time back in Europe. I have a keen interest in geopolitics and aerospace, balancing my reading between fiction and non-fiction, and often indulge in binge-listening history documentaries. 𝑨𝒅 𝑨𝒖𝒈𝒖𝒔𝒕𝒂 𝒑𝒆𝒓 𝑨𝒏𝒈𝒖𝒔𝒕𝒂
As AI accelerates and commoditizes coding, the bottleneck has shifted to deciding what to build and how to get it built. That’s product management. Today’s product teams are overloaded, playing Jira Janitor and translator across tools and stakeholders and spending far too much time moving information instead of shipping outcomes. We built Zentrik, an AI-native product management platform that runs in the background. It ingests your reality (Jira, Confluence, GitHub, customer feedback) and turns messy context into prioritized insights, capacity-aware roadmaps and role-specific tasks in minutes. As work moves, Zentrik keeps plans live, syncs with your systems, and pushes the right context to coding agents so execution stays aligned with intent. 𝐖𝐡𝐚𝐭 𝐭𝐞𝐚𝐦𝐬 𝐠𝐞𝐭 - Clear alignment between business goals and engineering work. - Idea → requirements → prototype → backlog without manual busywork. - PRD-quality specs and agent (i.e for Cursor/Lovable) prompts tied to your architecture. - One source of truth for PMs, design, engineering, and leadership. 𝐄𝐚𝐫𝐥𝐲 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 >800+ users across 12 teams >10 hours saved per user per week ~85% planning-accuracy on forecasts
Leading the Generative AI module within both the Masters in Deep Learning and in Data Analytics. Focused on bridging theoretical foundations with practical industry applications, emphasizing RAG architectures, multi-agent systems, and real-world implementation challenges. Key aspects: - Designed a comprehensive curriculum covering latest developments in LLMs, embedding techniques, and architectural patterns - Practical emphasis on production deployment and system design - Integration of real case studies from enterprise AI implementations - Focus on responsible AI development and pragmatic business applications Teaching in parallel with our work at Zentrik, bringing current industry insights and practical experience to the academic environment.
Teaching Generative AI and Large Language Models within the Master’s programs at THE CORE School, Spain’s leading institution for audiovisual and creative industries. The modules are designed to bridge cutting-edge AI theory with real-world applications in content creation, marketing, and digital production workflows. Emphasis is placed on prompt engineering, RAG architectures, and responsible AI integration in creative industries. Key highlights: -> Delivered hands-on instruction on LLM-based applications for media, marketing, and creative workflows -> Developed teaching materials combining theoretical foundations with industry tools like LangChain, OpenAI, and Hugging Face -> Guided student projects focused on AI-driven storytelling, automation, and personalization in digital media
We help organizations move beyond AI experiments to create lasting value. After implementing hundreds of AI solutions across enterprises, we've identified the patterns that determine success: focus on augmentation over automation, emphasis on practical value, and systematic approach to change. Our expertise spans the evolution of enterprise AI: 1) Early semantic search & chatbots. Deploying RAG since 2015 2) HITL/RLHF systems since 2019 3) Modern LLM implementations since 2020 4) Autonomous agent development since early 2023 Our Key Focus Areas: 🔹 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 From ideation to production, we ensure AI initiatives align with business objectives while enhancing employee capabilities. Our framework emphasizes practical value creation over technical complexity. 🔹 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 We help teams identify where AI can reduce administrative overhead and enhance creative work. Special focus on replacing old-school RPA, support flows, and documentation automation. 🔹 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 Chat & Interact with your data. Transform organizational knowledge into accessible intelligence. Build systems that augment decision-making while maintaining human judgment at the core. Be it Jira, Slack, or company emails, we can help you turn it into an asset! Let us help you realize your vision!
Having devoted a decade to relentless work in Data & AI through what came to be known as the "last" AI winter, and celebrating my recent green card status, I decided to grant myself what I thought would be a sabbatical "year" in August '22. As an immigrant to the US, you're limited on time between jobs (30-60 days), and I have been a bit of a workaholic. So this marked my first substantial time off in 11 years and presented a long-awaited opportunity to reconnect with loved ones back in other continents after COVID forced me and many others to stay in the same country for too long. My journey took me across the diverse landscapes of South America (Chile, Bolivia, Colombia), to the warm embrace of family in Spain, and further to bask in the culture of further lands. From Eastern Europe to the edge of the world, bearing witness to a breathtaking wedding in India after being overwhelmed by Turkey's historical treasures and the Himalayas' views. Throughout this time, I engaged in introspection, heavy reading, and writing, fostering the development of previously locked ideas and planning for the future. This invaluable period of personal growth re-energized my spirit. But then, suddenly... the unveiling of ChatGPT—an industry-transforming innovation in my own field!—compelled me to truncate my sabbatical to 5 months (but oh what months!). Coming back in full force, to continue applying practical AI to help companies and users. With a renewed sense of vigor, enriched by novel perspectives and enthusiasm gleaned from extraordinary adventure.