Mexico City, Mexico
Strategic leader with 13 years of experience in financial services and consulting, working for top companies including Invex (Now.Bank), Accenture, Citibanamex, London Consulting Group, and Financiera Independencia. A customer-centric leader with a proven track record launching new products and expanding product portfolio (B2C, B2B2C, Retail & Business Banking). Set up and scale new verticals, including a neobank, embedded finance business line, and end to end digital solutions. Expert in reshaping ways of working to drive high-impact business value. Leading cross-functional teams across product, marketing, engineering, technology, and compliance.
I drive the strategic improvement and growth of the product portfolio for Credit Cards (B2C + B2B2C), product profitability (P&L), and manage commercial relationship with partners.
Set up and development of product portfolio including mobile app, credit cards (targeting fintech profile customers), debit and savings accounts, bill payments, payroll, and a servicing model. Prepared and presented multiple strategies for C-Level executives.
In this role, I assumed responsibility for Banking as a Service (BaaS) products, spearheading the launch of the first BaaS product line, which included debit accounts and personal loans.
Headed end to end digital product strategy for Retail, Business and Corporate Banking, enhancing digital product experience with new digital channels and features, including Cedes, Pagarés, swift transactions, among others.
Mobile product team leader responsible for Disputes and CODI.
Led the product team in the bank's first Agile project and co-architected an execution model that received an award from Citibank.
Responsible to map customer journeys with the goal to identify pain points and process inefficiencies over different bank segments.
As a process architect, collaborated in a global (APAC, EMEA, LATAM, NA) reengineering project for multiple banking processes including Collections, Account Opening, Disputes, Fraud and Compliance.
Collaborated on multiple diagnostic projects across diverse industries (oil, sugar, health and distribution) all over Central (Guatemala, Honduras) and South America (Ecuador).