Jorge I Ortiz

Chief Executive Officer/Founder at Varsity Hype | Tech | Entrepreneur | Real Estate | DeFi | CPG | Investor

Austin, Texas, United States

About

A Mexican-born, Texas-raised creator determined to create and implement creative solutions across the sports and tech space. Experienced founder and entrepreneur with a demonstrated history of working in the media, sports, and the technology sector of the start-up world. Has a passion for numbers, data, action, and a massive curiosity for the formula that brings ideas to life. Entrepreneur with stories and experiences from 10+ years of success and failure. A goal-oriented leader who has worked on building and growing companies from the initial ideation stage through acquisition in the technology space. Jorge has over 8 years of experience across start-up fundraising, business creation, solution selling, product design and implementation, SaaS delivery, and product management, including financial planning and go-to-market strategies. His experience demonstrates a deep understanding of what it takes to grow an organization through managing product vision and strategy using business intelligence/data and delivering financial results through customer growth and retention.

Experience

  • Varsity Hype (Full-time · 6 yrs 4 mos)
    • Chief Executive Officer and Founder
      Jan 2025 - Present · 1 yr 7 mos

      Capture every big moment, without the hassle. Word-class camera and technology solutions for all sports, at a fraction of the cost of traditional setups. Our goal is to offer universal effortless live streaming across the Americas, one camera at a time.

    • Chief Product Officer/Founder
      Aug 2023 - Jan 2025 · 1 yr 6 mos

      Varsity Hype aims to deliver technology solutions to the activity needs of students, athletes, coaches, schools, and organizations across the amateur world. Our technology provides solutions in the athletic, arts, extracurricular, and academic fields. - Currently lead the product development teams, including the local team and outsourced team, since acquisition in August 2023. - Oversee ideation, creation, and build-out of our live-streaming camera network and the implementation of our monetization strategy across the entire US. - Oversee smart camera technology development and go-to-market strategy. - Manage our enterprise business development group and our acquisition group to identify key partners and acquisitions.

    • CEO/Founder
      Apr 2020 - Aug 2023 · 3 yrs 5 mos

      Acquired in August 2023. Varsity Hype aims to deliver technology solutions to the activity needs of students, athletes, coaches, schools, and organizations across the amateur world. Our technology provides solutions in the athletic, arts, extracurricular, and academic fields. - Founded software as a service startup focused on providing video and technology solutions to the activity needs of students, athletes, coaches, schools, and organizations - Spearheaded design, development, and implementation of all technical aspects of the platform including timely delivery of our core content delivery system - Led all business development from market research and finance to operations and marketing, resulting in acquiring 25k+ active users and 1300+ clients across 22 states - Developed acquisition strategy over 6+ months, resulting in acquisition by Pleasant Creek Investment, a private investment company, in 2023.

  • Co-Founder at Uncommon Treats
    Jan 2025 - Present · 1 yr 7 mos

    Organic Cake Medallions & Cake Loaves made from Green Banana Flour & Japanese Sweet Potato.

  • Co-Founder at In the Loop Houston
    Jun 2024 - Present · 2 yrs 2 mos

    In the Loop Houston is a newsletter that brings a weekly roundup of great local events and insights for Houston business owners, founders, and entrepreneurs (and other fun items happening in Clutch City). Give us a sub if you are in Houston!

  • Growth Advisor at The Cannon Community
    Jan 2024 - Dec 2024 · 1 yr

  • Founder and Chief Operating Officer at Come and Take It Apparel, LLC.
    Jun 2016 - Dec 2021 · 5 yrs 7 mos

    Come and Take It Apparel launched in the Summer of 2016 with a clear vision: to bring quality and creativity to a world ruled by the athletic sock. Our products are fueled by our passion for the one place that shaped us for years and a true appreciation for high quality, creative dress socks. Come and Take It Apparel's ultimate goal is to help everyone out there defend their canon one sock at a time... Current Schools: Texas A&M Texas Christian University: TCU