Jorge Folch

Executive Managing Director @ Worldpanel by Numerator | Marketeer | Digital B-Angel

Greater Barcelona Metropolitan Area

About

1. Multi-industry top- and bottom-line track record • 25+ years holding management positions at leading blue chip multinatioinals and local champions • Multi-category experience: FMCG, OTC, Consulting and Analytics • Multi-regional experience: local and international positions in several countries and regions. 2. Strong P&L trackrecord driving sales and EBITDA • Outstanding P&L delivery in complex environments (COVID, crisis, competitive attack) • Strong commercial experience and drive • Client side experience (client eyes) 3. Solid leadership and management skills • Strong strategic vision with pragmatic result-oriented action focus. • 25+ years’ experience in developing and motivating direct teams of up to 500 managers and much wider indirect teams. • Active role at multiple executive teams (ExComs) and international teams. Reporting at CEO level/ capital risk. • Strong experience in change management.

Experience

  • Executive Managing Director EMEA at Worldpanel
    2015 - Present · 11 yrs 6 mos

    Worlpanel by numerator is the global authority on shopper and consumer behvior, helping brands and retailers grow through data-driven foresight and expert perspective.

  • Non Executive Director, Business Angel, Entrepreneur at --
    2013 - Present · 13 yrs 6 mos

    Different non-executive experiences in a dozen start ups in the Digital and B2B areas, including own project (2013-2015).

  • Kantar (Full-time · 10 yrs 7 mos)
    • Executive Managing Director EMEA | Global Executive Team, Worldpanel
      Jan 2024 - Jul 2025 · 1 yr 7 mos

      Kantar is the world’s leading marketing data and analytics business. We combine the most meaningful attitudinal and behavioural data with deep expertise and technology to shape brand’s future and drive growth.

    • Executive Managing Director SEMEA | Global Executive Board, Worldpanel
      Jan 2022 - Jul 2025 · 3 yrs 7 mos

    • Managing Director Southern Europe | Global Executive Board, Worldpanel
      2016 - Jul 2025 · 9 yrs 7 mos

  • Chief Marketing Officer at Panrico
    Jan 2010 - Dec 2012 · 3 yrs

    (Bakery Market Leader in Spain, 400M€ Sales). Responsible for Brand Management, Innovation, Allied Business, Market Resarch and Media. Member of the Board of Directors.

  • Director, International Division at Lacer Pharmaceutical Group
    2009 - 2010 · 1 yr

    (#1 Oral Care and #2 Anti Hair-Loss OTC Brands in Spain, 140 M€ Sales). Led the development of the International Division, with sales in 13 countries. Diagnostic, development of a long term vision, redefinition of the strategy and expansion priorities. Development of the needed capabilities, processes and systems.