San Francisco Bay Area
Executive Brand & Growth Leader. Building Cohesive Commerce Ecosystems through Innovation & Data-Driven Strategy A forward-thinking executive with 20+ years driving brand transformation, product innovation, and data-driven growth across multi-channel and digital commerce businesses. Known for building and scaling consumer brands and platforms at the intersection of brand, technology, and community across fashion, beauty, wellness, and home. Brings expertise in brand management, digital marketing, merchandising strategy, and customer acquisition, with a proven ability to deliver double-digit growth, increase market share, and drive long-term customer value through insight-led strategy and integrated 360° go-to-market execution. Expert at activating engagement across ecommerce, social, direct selling, in-store, and emerging digital platforms, transforming products into scalable brand and commerce ecosystems that drive repeat engagement, loyalty, and sustainable growth. Trusted advisor to founders and executive teams navigating digital transformation, platform evolution, and next-generation commerce, bridging brand vision with operational execution to build ecosystems that engage consumers, sellers, and communities. Chief Marketing Officer | Arbonne Reimagined global brand strategy and positioning, driving product innovation, portfolio optimization, and data-driven marketing to elevate brand equity. Built digital-first, community-enabled campaigns that increased engagement, repeat purchase, and long-term customer value across omnichannel, social, and direct selling ecosystems. Chief Brand Officer | Stella&Dot FOB Unified multiple brands under a single vision, leading a full business relaunch and e-commerce platform transformation. Built a luxury-meets-accessible commerce ecosystem, empowering independent sellers as entrepreneurs and brand advocates. Implemented community-driven engagement, seller enablement programs, and digital-first tools to drive repeat customer behavior, loyalty, and scalable growth. Pottery Barn Transitioned the Textiles Division into a fully integrated omnichannel organization with a multi-channel, customer-first experience. Delivered double-digit growth, expanded market reach, and activated new consumer segments through product, merchandising, and digital innovation. A strategic, collaborative leader, I am committed to building high-performing teams through clarity, accountability, and inclusive cultures where innovation thrives, people grow, and ideas turn into measurable impact across brands, communities, and commerce ecosystems.
I’m a seasoned retail consultant with 20+ years of experience in fashion, home furnishings, skincare, and consumer products. I help brands and investors achieve strategic growth through innovative merchandising, marketing, product and brand strategy. My expertise spans from start-ups to legacy businesses at multiple stages of growth and turn arounds. I offer a comprehensive suite of services including business strategy, brand development, marketing, product development, and organizational growth. Known for data-driven decision-making and passion for incredible product, I’ve successfully built long-term profitable businesses while driving innovation and collaboration. My areas of expertise include: ► Brand Strategy: Brand positioning, brand identity, brand messaging, brand architecture, and brand communication and messaging ► Marketing: Messaging and identity, consumer experience, loyalty and advocacy, brand communication channels, marketing analysis, positioning & commercial value, PR and social ► Product: Product innovation, product development, product roadmapping, 360 GTM product strategies, pricing and positioning ► Organization: Team and talent assessment and development, roles & responsibilities, org structure and build out
As the Chief Marketing Officer, I lead the strategic vision and direction for product, marketing, and creative across all categories including skincare, nutrition, personal care, and beauty. I spearhead best-in-class brand-building and storytelling efforts; build off a proven track record to increase consumer engagement and generate business growth bring an industry-leading perspective on brand, product, and marketing strategies, possessing a strong growth-focused mindset, and mastery in balancing the art and science of long-term brand building. I evolve and strengthen the brand through innovative positioning, creative, brand architecture, packaging, pricing, out-of-the-box experiences, and authentic communication and ensure maximum impact, efficiency, and alignment across all company functions. I build, lead, and inspire a high-performing organization of 40+ employees My key accomplishments include: ► Strategy & Brand: Introduced Arbonne's new brand promise, "Clean, Conscious, Connected™," to reinforce our unique position as the intersection of clean, effective plant-based products, conscious sustainability practices, and community building for a healthy living journey. ► Strategy & Brand Awareness: Executed an aggressive PR strategy. Achieved 850 media impressions, secured 100 editorial articles, earned 10 industry awards, and hosted several significant media events. ► Product innovation: Achieved a 50% penetration rate for innovative products in 2022/2023. Crafted a forward-looking 1-3 product roadmap spanning core offerings and disruptive category expansions, driving both new customer acquisition and conversion within our existing customer base. ► Portfolio Optimization: Enhanced our go-to-market strategy by simplifying and streamlining the product assortment. Optimized SKU count and increased the productivity of our top programs. ► Talent Development: Assembled a high-performing team by strategically hiring key talent in critical roles.
As Chief Brand Officer, I drive the strategic vision, product development, and creative direction for Ever Skincare, Stella & Dot Fashion, and Keep Collection Jewelry, with a focus on expanding market share and enhancing brand equity.I work to enable rapid change and lead strategic initiatives spanning people, process, brand, product, merchandising, and marketing across all categories. I consistently drive for innovation and push the business forward in scalable ways. I have a strong ability to cultivate and curate rockstar teams that always deliver above exceptions. I currently lead a 40-member team that includes all functional leads in PR, Merchandising, Marketing, Creative and Design. My key accomplishments include: ► STRATEGY: Streamlining assortments while expanding categories and leading product innovative that is central to the relaunch of the brands. ► STRATEGY: Identify product road map across fashion and skincare to maximize revenue and grow customer base. ► STRATEGY: Creating and launching company partnerships and wholesale deals including Fashion Institute of Technology and Nordstrom. ► STRATEGY: Deliver an integrated marketing plan across multiple channels to drive customer acquisition and customer retention through paid advertising, social channels, content creation, PR, partnerships, loyalty program, and social impact. ► DIGITAL: Fast-tracking our new social retail platform to unite all brands under a single user experience and brand voice. ► BRANDING: Strengthen brand voice and authenticity through ownable product, compelling marketing, and connective story telling. ► PEOPLE: Restructuring and recalibrating a 40-member organization to drive the operational efficiency that enables rapid change.
Driving the growth of an Omni textile division of more than half a billion in volume, I lead a team of 16 merchants to develop and execute brand and assortment strategies that drive consumer engagement across catalog, online, and mobile shopping experiences while continuously improve business processes and results and traveling globally to source, develop, and negotiate cost for new products. My key accomplishments include: ► STRATEGY: Launching and shaping International Drop Ship, Custom Textiles, and Print on Demand, shaping the business for the entire organization; and achieving 2020 goal to develop 85% of new products under the Eco umbrella. ► DIGITAL: Championing and delivering a consistent online experience and inspiring customer journey across categories; and launching a disruptive marketing strategy that drove new customer acquisition, category growth, and brand perception. ► PEOPLE: Driving the transformation to Omni merchandising while achieving 95% retention and promoting more talent than any other team; and twice earning nominations for the prestigious People First Award.
First directing retail business then e-commerce business, I grew volume by leading merchandising strategy and guiding a team of eight Manager, Associate, and Assistant buyers to develop compelling assortments, visuals, and messaging across product categories. Significant achievements include: ► STRATEGY: Growing Bed & Bath by double-digits by building out under-served categories and re-launching the catalog with new visual direction and storytelling; driving the launch of PB Apartment Textiles. ► DIGITAL: Revolutionizing the customer journey focused on total style renovation that enabled cross-category purchase on navigation; and nearly doubling Bed & Bath business by reshooting the entire assortment to increase traffic, conversions, and units per order.
In my first role with Pottery Barn, I led buying for three categories of $100M+ in annual volume, managing three buyers to develop merchandise assortments and presentations that increased in-store revenue. My accomplishments include: ► STRATEGY: Launching a Regionalization initiative, Store Visit Initiative, and other group strategies to optimize merchandising planning and execution. ► PEOPLE: Developing and promoting four associates to more senior buyer roles.
Established the vision, aesthetic, and cross-platform content strategy to launch www.thegiftpick.com, a taste-making style blog focused on gifts and fashion. As a co-founder, I direct all projects and processes to deliver consistent, frequent content that retains and engages audiences, ensures adherence to our brand and partner brand standards, and meets all deadlines. My key accomplishments include: ► STRATEGY: Identifying and cultivating partnerships with luxury brands and fellow social media influencers to drive traffic and organic growth. ► DIGITAL: Designing website navigation, layout, and aesthetic to inspire and reflect a modern approach to gift-giving and fashion that appeals to a range of audiences.