Princeton, New Jersey, United States
Jordan Berman is an idea guy, storyteller, and entrepreneur who lives by the words discovered in a fortune cookie, “One must dare to be himself, however frightening or strange that self may prove to be.” Jordan’s journey of self-discovery inspired him in 2010 to launch OFC (ofc.tv), a creative agency and video production scompany founded on one principle: Typical is Invisible®. As CEO, Jordan leads a team of multi-media storytellers in elevating entertainment value and client service to build buzz for brands and business initiatives. OFC earns attention and inspires action among consumers, customers, colleagues, and candidates at a time when TikTok is conquering the coffee break. OFC, based in Princeton, NJ, enables clients like AT&T, PepsiCo, Bristol Myers Squibb, Medtronic, and Remitly to win in the workplace and marketplace with campaigns that captivate and motivate. Prior to OFC, Jordan propelled the marketing efforts of several iconic companies during a span of 17 years. As Senior Vice President of Integrated Marketing at MTV, Jordan led the strategic development and execution of advertiser integrations for the storied channel. He pioneered the development and marketing of new mobile entertainment and advertising offerings reaching 150 million customers as Vice President of Media Innovation at AT&T. While Director of Online Marketing & Promotions at Showtime, Jordan drove viewer engagement and subscriptions at the premium cable network. Jordan began his professional career on the DeWalt power tool sales and marketing team at Black & Decker, before entering the advertising agency world at DDB as Account Executive on Hasbro toys. Jordan’s superpower of enthusiasm echoes across his career! His unflinching optimism and energy have propelled countless initiatives from idea to execution. Jordan has found that few organizations spontaneously combust into creativity. Rather, leaders must set imaginations on fire by cultivating the SPARC of culture: Service, Passion, Accountability, Respect, Curiosity. Jordan earned a BS in Industrial & Labor Relations from Cornell University and an MBA from the New York University Stern School of Business. He is a lecturer at Cornell, Rutgers University, and Fordham University. Jordan is an avid mountain biker, practitioner of Brazilian Jiu-Jitsu, and drummer in an 80’s cover band, Flux Capacitor. He serves as President Emeritus of the Cornell ILR School Alumni Association and Board Member of JFCS: Jewish Family & Children’s Service. Jordan’s top leadership tip is to recognize “attitude aces ability.”
Stars of the Tribe™ (StarsoftheTribe.com) is a media, apparel and event brand celebrating Jewish sports icons that smash stereotypes, with 60-second stories to inspire the TikTok generation. We’re igniting pride and perseverance among Jewish kids in an era of widespread antisemitism and antizionism, because tough times demand tough Jews!
TYPICAL IS INVISIBLE™ in the TikTok era. It's why OFC injects storytelling and entertainment into creative communications and video production that connect with consumers, customers, colleagues and candidates. We earn attention and inspire action by building buzzworthy multimedia campaigns for clients like PepsiCo, AT&T, Subaru, and Bristol Myers Squibb to win in the workplace and marketplace!
Shorn Entertainment is a multi-platform studio and integrated marketing consultancy specializing in branded entertainment for TV, web and mobile that surfaces inspiring stories from unconventional perspectives. Shorn's latest show for CBS Interactive and Motorola is TIP CUP, the surprise music performance series capturing famous artists playing undercover in unexpected locations on a mission for good to support MusiCares. Artists in disguise play for tips, which Motorola multiplies to $10,000 for helping MusiCares provide a safety net of critical assistance for music people in times of need. Episodes have showcased Richie Sambora (Bon Jovi), Haley Reinhart (American Idol) and Thompson Square (chart-topping country duo). Watch Richie Sambora in action at: https://youtu.be/EUBi2ZJkNYg. Shorn recently developed a content-centered marketing campaign for Flipps/Fite to position their mobile-to-tv video streaming app as turning your smartphone into a "magic wand of entertainment." The campaign was anchored by the Flipps Fairy, a surly man-fairy known as the "Guardian of TV Time." Shorn has also worked with AT&T, Break Media and Billboard to supercharge their digital content marketing initiatives.
Led the strategic development and execution of innovative and traditional on and off channel marketing integrations for MTV's portfolio of brands -- MTV, MTV2, mtv.com, mtvU and MTV Mobile. Was responsible for creating and devising new initiatives and approaches for advertisers to employ including branded entertainment, long-form programming, and other cross-promotions.
Developed and marketed new mobile entertainment services (ex. HBO Mobile, WWE Mobile) and connected brands with 150 million AT&T customers via leading mobile, broadband, advanced TV and local search platforms.