Canada
"Jack-of-all-trades, hands-on marketing operations leader that simply gets things done."
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As Director of Marketing Operations, reporting to the CMO, I founded and led the team responsible for enabling and executing on the company’s GTM motions by defining and owning the Marketing Operations roadmap, including strategy, efficiency, addition, and subtraction for an ever-evolving MarTech stack. I designed, implemented, and oversaw strategic development, operational efficiency, AI expansion, QA, and execution of Email Marketing, Lead Generation, Brand and Content Marketing, Field Marketing, etc.; and was responsible for monitoring campaign performance and results through determining and maintaining accurate metrics, dashboards, and reporting. I partnered with Demand Gen and Sales on target account prioritization, funnel criteria, scoring, routing, and other operational imperatives; refined and improved Lead Lifecycle, Lead Management, and Lead Nurturing; created and maintained up-to-date documentation in internal company Wiki on all operational processes and systems; coordinated and took responsibility for updates and maintenance on the company’s websites, including managing Google Tag Manager, Ensighten Privacy software, and other integrations; and continually mentored and coached team members, supporting them with their duties and responsibilities to help foster their professional growth.
As a Senior Marketing Operations Manager, I managed the lead lifecycle; built and optimized operational workflows using Marketo, SFMC, SFDC, Groove, HVS, Intercom, and more; and drove the operational strategy and executed against the overall vision of the GTM playbook between demand generation, sales, and marketing/sales technology teams for two business units: Cloud Migrations and SMB Monetization. I was responsible for establishing, maintaining, and optimizing scalable marketing processes for campaign and lead generation / management; uncovering opportunities to optimize conversion across the lead generation and sales funnel; and played an integral role in supporting the globalization of campaigns.
As Director of Digesto, reporting to VP Customer Satisfaction & Partner Alliances, I owned and operated all aspects of customer success for the product; created Technical Design Documents (TDDs) and assisted customers with custom implementations; developed solutions in Workato and Zapier to connect Perkuto’s products to Marketo, Asana, Slack, SFDC, and more tech platforms as unique customer circumstances required; tracked and analyzed key metrics to ensure customer satisfaction and product growth; and created and executed marketing campaigns and initiatives to bring new customers to the platform.
As Marketing Operations Manager, reporting to VP Marketing, I maintained and optimized all marketing tools in Perkuto’s stack to perform marketing operations efficiently and flawlessly in Marketo and beyond; tracked and analyzed ROI metrics to prove investment value; managed teams of consultants and contractors working on projects such as Marketo migration to SSL, Drift Integration, website creation, SEO and optimization, Google Ads, content creation, and video production; drove marketing initiatives for the Product Division; and stepped in as Senior Marketing Automation Consultant on Perkuto Consulting Services enterprise client accounts on occasion when required.
• Marketing Automation and CRM Platform Management: designed, implemented, and/or maintained complex programs such as lead scoring, lead lifecycle, nurturing, and analytics; created and executed campaigns such as emails, webinars, and events; updated, organized, and maintained large client databases. • Copywriting: wrote feature articles, white papers, blogs, web pages, brochures, newsletters, and more for clients across various industries. • Proofreading/Editing: edited and proofread books that are sold in major bookstores internationally, as well as articles, personal and company websites, blogs, business documents, applications, and more. • Website Creation and Maintenance: utilized my skills and experience with HTML, CSS, and PHP, as well as content management platforms such as WordPress and Drupal, to create and maintain websites, and upload content. • Transcriptions: transcribed live or recorded public lectures into articles, books, and eBooks, and took notes for and transcribed company and public meetings. • Video Editing and Production: created and/or compiled videos and video interviews, live or animated/conceptual, using the latest video editing platforms and upload to YouTube, Vidyard, or Vimeo.